Matt Haig
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
19 editions
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published
2003
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Brand Royalty: How the World's Top 100 Brands Thrive & Survive
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Brand Success: How the World's Top 100 Brands Thrive and Survive
4 editions
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published
2011
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The E-Marketing Handbook: An Indispensable Guide to Marketing Your Products and Services on the Internet
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published
2001
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Mobile Marketing: The Message Revolution
by
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published
2002
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E-PR: The Essential Guide Online Public Relations
2 editions
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published
2001
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If You're So Brilliant ...How Come You Don't Have and E-Strategy?: The Essential Guide to Online Business
2 editions
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published
2002
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ضرورت کسب و کار الکترونیک
by
5 editions
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published
2001
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B2B E-Commerce Handbook: How to Transform Your Business-to-Business Global Marketing Strategy
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published
2001
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Fundamentos del comercio electrónico (Nuevos Emprendedores)
2 editions
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published
2001
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“Think of the legal implications of any advertising campaign.”
― Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
― Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
“Even when they have a Pepsi bottle in their fridge they would be more likely to say, ‘I’m going to have a Coke.”
― Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
― Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
“the Godzilla brand was soon losing its bite. One online discussion group even included a list of 63 fundamental flaws within the movie (typical example: ‘Godzilla can outrun helicopters but he can’t keep up with a taxicab’).”
― Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
― Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
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