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Matt  Haig

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Matt Haig



Librarian Note: There is more than one author by this name in the Goodreads database.

Average rating: 3.58 · 757 ratings · 84 reviews · 20 distinct worksSimilar authors
Brand Failures: The Truth a...

3.57 avg rating — 575 ratings — published 2003 — 19 editions
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Brand Royalty: How the Worl...

3.53 avg rating — 95 ratings6 editions
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Brand Success: How the Worl...

3.67 avg rating — 39 ratings — published 2011 — 4 editions
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The E-Marketing Handbook: A...

4.50 avg rating — 4 ratings — published 2001
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Mobile Marketing: The Messa...

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3.33 avg rating — 3 ratings — published 2002
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E-PR: The Essential Guide O...

really liked it 4.00 avg rating — 2 ratings — published 2001 — 2 editions
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If You're So Brilliant ...H...

3.50 avg rating — 2 ratings — published 2002 — 2 editions
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ضرورت کسب و کار الکترونیک

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really liked it 4.00 avg rating — 1 rating — published 2001 — 5 editions
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B2B E-Commerce Handbook: Ho...

really liked it 4.00 avg rating — 1 rating — published 2001
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Fundamentos del comercio el...

0.00 avg rating — 0 ratings — published 2001 — 2 editions
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More books by Matt Haig…
Quotes by Matt Haig  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Think of the legal implications of any advertising campaign.”
Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

“Even when they have a Pepsi bottle in their fridge they would be more likely to say, ‘I’m going to have a Coke.”
Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

“the Godzilla brand was soon losing its bite. One online discussion group even included a list of 63 fundamental flaws within the movie (typical example: ‘Godzilla can outrun helicopters but he can’t keep up with a taxicab’).”
Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time



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