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Brand Success: How the World's Top 100 Brands Thrive and Survive
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.
- GenresBusiness
304 pages, Paperback
First published May 3, 2011
About the author
Matt Haig
20 books11 followersLibrarian Note: There is more than one author by this name in the Goodreads database.
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Displaying 1 - 3 of 3 reviews
March 26, 2021
The fate of Toys R Us and current rep of Hotmail and a few others make it feel a little outdated but it’s still full of illuminating insights...the inclusion of Muji helped redeem it...
October 24, 2017
One of those books that I picked up, based on an insticnt, and i haven't regretted.
This one gives a crisp idea about the top 100 brands, what makes them the great brands that they are and when you've read 3-4 different books on brands and branding, you start to relate everything. It was an eye opener and I recommend this book to any and all of those interested in knowing about what is it that makes a good brand, good.
It portrays a picture of the brands that many of us wouldn't have imagined otherwise.
The book lacks any representation of the logos and ads of the brands, but the style of writing covers for it.
No more than 1-2 pages for almost all the brands except a few which extends to 2-3 pages.
Worth a read.
This one gives a crisp idea about the top 100 brands, what makes them the great brands that they are and when you've read 3-4 different books on brands and branding, you start to relate everything. It was an eye opener and I recommend this book to any and all of those interested in knowing about what is it that makes a good brand, good.
It portrays a picture of the brands that many of us wouldn't have imagined otherwise.
The book lacks any representation of the logos and ads of the brands, but the style of writing covers for it.
No more than 1-2 pages for almost all the brands except a few which extends to 2-3 pages.
Worth a read.
December 22, 2016
Interesting read. I like the comparison brands to religion. Started reading Matt Haig's other book on brand failures but found too depressing. Learned many new facts about big brands. Only niggles would be price of book and I would like to see the pictures of ads/products being mentioned.
Displaying 1 - 3 of 3 reviews