CBS News and Stations’ Post

CNN+ which has been launched in 2022 as a new digital business model for news is a perfect example of transformation failure. No doubt that CNN+ was a bold and innovative new business model. But the biggest uncertainty it faced was this: did anyone want to pay 5.99$ a month to stream news? By one estimate, CNN+ joined more than 300 other unique streaming servives operating in US, yet the average household paid for only four of them. At a minimum, it would have been useful to know what percentage of CNN’s current viewers were interested in paying for a streaming version of the brand. But rather than conduct a test to find out, the company plowed ahead with its plan. As it turned out, uptake by CNN’s existing customers was small. At the time, CNN’s TV channel was attarcting an average of 773,000 viewers per day. In its first weeks, CNN+ was watched by fewer than 10,000 people per day – about 1% of the TV audience. Less than a month after launching, it was announced that CNN+ would shut down. Its corporate parent, Warner Bros. Discovery, concluded that customers simply didn’t want to pay for another streaming service, let alone one focused on news but lacking their favorite prime-time CNN shows. Say goodbye to 300 million $.

✅🖥️ Variety (6/26): “When the news program “CBS News 24/7” surfaces Wednesday morning on streaming venues, it may surprise the average information junkie. There’s no typical anchor behind a desk here. Instead, on-screen hosts too busy to read scripted lines from a teleprompter will guide viewers from one story to the next, many of which are happening in real time. All are displayed prominently on a screen of insta-feeds from CBS newsrooms around the nation or from points of interest around the world. When it’s time to move beyond the quick headline, or some chatter about what’s happening at the moment, the host is meant to identify the feed, then let viewers hear from people and experts on the ground. It’s entirely possible that a host might start talking to producers and assignment editors while on camera about what’s going on in the feeds and what needs to be looked at first. CBS will stream hours of the show at 10 a.m. from New York, led by Vladimir Duthiers, and at 1 p.m. from San Francisco, guided by Reed Cowan. The streaming audience — seen as being as much as 20 years younger than its linear counterparts — has come to expect to build its own primetime schedule; to decide whether to watch recaps or end credits; and to pause a show at moments of its own choosing. Why wouldn’t it expect new flexibility out of the news?” ⬇️ #streamingtv #ctvadvertising #news #journalism #fast #avod #ott https://lnkd.in/encwBURP

New Post: ‘The Bear’ Season 3: How to Watch the Award-Winning Series Online for Free - https://lnkd.in/gsyxKRAq - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Chefs, foodies and fans of men in white T-shirts will find something to love in the smash hit series The Bear on Hulu, which took over streaming services in June 2022. And the third season features just as much drama and yelling, which has left viewers and the cast feeling a bit overwhelmed, according to Deadline. All 10 episodes of season three of The Bear are available to stream online now, in addition to seasons one and two. The previous season left off with Carmen “Carmy” Berzatto (played by Shameless alum Jeremy Allen White) trapped in the newly revamped restaurant’s freezer. While Carmy has a meltdown due to his fear of failure, the team gets it together to steer things back on course and serve a successful dinner during Friends and Family Night. Now, season three will focus on the repercussions of Carmy’s outburst as he continues to push himself and those around him to an almost unattainable perfection while trying to keep his new establishment afloat. Keep reading to learn how to watch the new season. How to Watch The Bear Season 3 The Bear is an FX Original, but will stream exclusively on Hulu at no additional charge for subscribers, which means you won’t be able to watch it on network television. The entire third season dropped on the streamer June 26. If you’re not already subscribed, Hulu offers a free 30-day trial, so you can stream the entire series for free. Hulu’s most popular plan is $7.99 a month (or $79.99/year), allowing you to stream thousands of episodes of TV shows and movies such as Flamin’ Hot, Love Island UK, ‘Til Death Do Us Part, Jagged Mind, Tiny Beautiful Things, Unprisoned, Only Murders in the Building, The Handmaid’s Tale, Life & Beth, The Dropout, How I Met Your Father and other Hulu exclusives, in addition to network TV and cable shows like Abbott Elementary and The Masked Singer. Not a fan of ads? Hulu Premium provides commercial-free streaming for just $14.99/month. get hulu free trial here Looking for more streaming deals? Get Hulu, Disney+ and ESPN+ for $12.99/month. Hulu subscribers can create up to six profiles under one account and stream from up to two different screens at once and from compatible devices, including a smart TV, phone or computer. If you’re looking for a streaming plan with live television, join Hulu + Live TV for access to 75+ live channels, plus everything on Hulu and Disney+, starting at $77/month. Watch the trailer for season 3 of The Bear below. - #new

Reports of TV’s demise have not been greatly exaggerated; TV is in huge financial trouble, as is almost every form of traditional media business. Websites are being scraped and summarized by AI, streaming business models are questionable for most non-tech organizations (with few exceptions, tech organizations do not rely on streaming revenue), debt services is excruciating, and then there’s linear television – which has been pronounced dead every year for about the past 20 years. There are about 44 days of primetime television every year. You can practically name them. They are the culturally relevant tentpole events we all know. The biggest day, by far, is Super Bowl Sunday. (Other nights include playoff games, awards shows, etc.) If you live in the United States – or care about American culture – you are going to be one of the millions of people who make up the largest U.S.-centric audience of the year. (Believe it or not, there are even bigger audiences; the FIFA 2022 final between Argentina and France reached an estimated 1.5 billion viewers.) That said, Super Bowl LVIII, which aired on CBS and was simulcast on various platforms (including Paramount+, Univision, and Nickelodeon), achieved a record-breaking 123.4 million viewers, making it the most-watched television broadcast in the United States since the Apollo 11 moon landing in 1969 and surpassing last year’s Super Bowl viewership of 115 million. Several factors contributed to this high viewership, including the overtime thriller, the presence of Taylor Swift (who attended to support her boyfriend, Kansas City Chiefs TE Travis Kelce), and the NFL’s ability to draw large live audiences in a fragmented media landscape. The game was also the most streamed Super Bowl ever; CBS reported that the Paramount+ portion of the audience was included in the 120 million viewers for the CBS telecast. Nielsen’s ratings do not include people who watched in public spaces (such as bars), so the actual number of viewers were probably higher. As an aside, the final episode of M*A*S*H in 1983 still holds the record for the largest household rating, with 60.2% of all TV homes watching the finale. This Super Bowl has many lessons to teach. First and foremost, when you have a truly culturally relevant event, TV offers unequaled reach. If awareness solves your advertising/marketing problems, nothing delivers like television. Congrats to the NFL for bringing America together for a great night of football, and congrats to Bob Bakish, John Halley, and the entire team at Paramount Global for their big win. There’s plenty of time to worry about the future of traditional media, but for today, let’s rejoice in the unqualified success of a 58-year-old American tradition. #SuperBowlLVIII #SuperBowl #Streaming #Advertising #Marketing #TV

When TV is mentioned in the context of media capital deals, it’s generally understood to refer to linear TV - “an old, dying, traditional channel”. But that’s changing. On his 100th day as CNN's new leader, Mark Thompson sent his 4,000-person strong workforce a 2,300-word memo about the industry and what CNN should be doing to keep up with the times. The quote that stood out to us was this one: “Technology and audiences are on the move again [...] We need to recapture some of the swagger and innovation of the early CNN. It's time for a revolution.” The revolution Thompson spoke of was about transitioning CNN from a legacy television-focused outlet into a multi-platform destination for news and news-adjacent content, giving the organisation not only different ways to reach audiences, but perhaps more importantly diversifying its business model. CNN “will still stand for the same things – video-led breaking news, delivered as it happens with honesty and insight – but with greater flexibility about the how and multiple new forms of monetization to complement existing revenues,” he added. So, startups, the next time you connect with media capital investors, ask about their media properties. Most broadcasters can reach audiences through various channels including AVOD, SVOD, TVE, and other forms of video marketing. This extends well beyond the traditional realm of cable and satellite TV.  #mediacapital #mediaforgrowth #getfunded

Watch extremely good American TV channels. There are more than 90+ TV channels here, which are definitely enough channels to watch, and are very, very good package, with movies, sports, children's channels, news channels, and so on. If you are interested in this TV broadcast, please contact me. Wechat: satellitvonline, www.cstv.cc How to watch these tv channels? Firstly, you need buy one tv box from us. We will send one tv box to you by SF Express. Secondly, Your place have internet and tv set, tv box need connect with both. [US] A&E [US] ABC [US] ABC Atlanta [US] ABC Boston [US] ABC Houston [US] ABC Jacksonville [US] ABC Los Angeles [US] ABC News Live [US] ABC Orlando [US] AMC [US] Animal Planet [US] BBC America [US] BBC World [US] BabyTV [US] BeIN Sports 3 [US] BeIN Sports 4 [US] BeIN Sports La Liga [US] Bloomberg [US] Bravo East [US] Bravo West [US] C-SPAN 1 [US] C-SPAN 2 [US] CBS Boston [US] CBS New York [US] CBS Orlando [US] CNN [US] CNN International [US] CNN Latin [US] Cartoon Network [US] Cinemax East [US] Comedy TV [US] Discovery Channel [US] Discovery Family [US] Discovery ID [US] Discovery Science, [US] Disney Channel, [US] ESPN 1 [US] ESPN 2 [US] ESPN Deportes [US] FOX Boston [US] FOX New York [US] FOX News [US] FOX Sports 2 [US] FX East [US] FX West [US] FXX [US] FXX East [US] FYI [US] Fight Network [US] HBO [US] HBO 2 [US] HBO Family [US] HBO West [US] HGTV East [US] HGTV West [US] Hallmark [US] Hallmark Drama [US] History [US] Lifetime [US] MSNBC [US] MTV [US] Motorvision.TV [US] NBA TV [US] NBC [US] NBC Atlanta [US] NBC Los Angeles [US] NBC New York [US] NBC Orlando [US] NBC Sports Network [US] NBC Washington [US] NFL Network [US] NHL Network [US] Nick [US] Nick Jr. [US] Nick Toons [US] Outdoor [US] Oxygen East [US] Paramount [US] Showtime East [US] Showtime Family Zone [US] Showtime Showcase [US] Showtime West [US] Starz [US] Starz Cinema [US] Starz Comedy [US] Starz Encore Action [US] Starz Encore Kids & Family [US] Starz Encore Suspense [US] TLC [US] TNT [US] TUDN [US] Telemundo [US] UFC [US] UP [US] USA [US] USA East [US] Universal Kids [US] Univision [US] VH1

You don’t have to spend thousands of dollars on research to know this about local TV news:  there’s too much repetition. We all know it. Producers and a small reporting staff mean only so much content can be gathered. With so many newscasts daily to turn, little can be done. Or is there? We are seeing an interesting trend as Top News Talent goes into newsrooms and consults on projects to modernize news gathering and implementation. Many resources that can easily generate more local content are not being tapped.  Why? There are a few reasons. The most prominent one is workflow issues in the newsrooms themselves. Then, there’s confusion over what local news means to the station's marketing brand—obstacles that can often be solved with current staffing. It can be difficult to step back and see the possibilities when you are caught up in the daily grind. We look at ways to more effectively utilize your team and their skill sets. Then, we talk about how to increase local content with the resources you have. Repetition frustrates audiences. The quality of local news being sourced is especially crucial whether you are focused on your linear or digital imprint. Localizing national headlines will not help these constraints. We can help teach your newsroom how to resource information more efficiently and serve audiences better.

This is a great post that points to the need for convergence. We all too often chase after the up and coming tech and leave the bread and butter behind. This is now true in TV. I completely agree that the delivery model for TV is not defined by traditional mechanisms. Cable, satellite, and telco connections have been declining and streaming connections have grown. I suspect this trend will continue resulting in a greater share of viewing being done through the internet. Traditional content providers that now span media types have established businesses which have businesses practices and infrastructure that must be considered. A good example of this is competitive separation whereby advertisers are offered the ability to prevent ads within an industry, product category, or even specific brands from appearing with a break or a program. Honoring these practices is difficult from a technology perspective as the lions share of viewership is still on the tradition TV delivery side and the schedule as defined by the content providers trafficking system. Integrating this with the digital platforms has proven to be tricky and the present state of the art does not allow for scaling the business. (I could write an entire article on how this is done and why it limits the amount of addressable inventory) Content Providers' services are there because they are desired by advertisers. I don't see that going away with a move to streaming. Given the statistics in your post, it is clear that the need to accommodate traditional "linear" ( yes, I include streaming in streaming) is real and must not be ignored.

What's interesting about this TVNewser report on network TV newscasts in Q4 2023 is not only that an average 19.5 million people still watch these programs DAILY, but that, on ABC, only 1.1 million of their 7.9 million viewers are age 25 to 54. https://loom.ly/S5-BO8g

Watch Time Many of us in Media fall into hive-mind mentality when it comes to our own business. For example: Given the conversation around the TV biz, one would imagine that the VAST majority of television viewing in America was streaming/on demand content. It is not. According to the most recent GWI data from 3Q: 55% of TV viewing in the US is within the Pay TV/Broadcast ecosystem; 38% on streaming. (NOTE: I refuse to use “linear” vs “streaming” bc a good deal of Pay TV/Broadcast usage is streamed and/or on demand.) Streaming WILL overtake the traditional TV total soon. And the Disco Balls sports bundle announced by ESPN, WBD & FOX Sports this week will almost certainly accelerate that. (NOTE: The Walt Disney Company’s stock soared this week. Shares of Local TV companies - who will be likely crushed by the sports bundle - plummeted). In THAT context, the Top 200 TV shows of 4Q as measured by VideoAmp’s data from 39 million US homes, takes on a fascinating and urgent light. FIRST: In a polarized country where Cable News bubbles create deep confirmation bias, it’s really interesting that David Muir and World News Tonight on ABC News had 39 airings in the to TV 200 in 4Q. Not one cable news show - not even from the most watched cable channel Fox News - scored in the Top 200. Muir and Lester Holt draw 6-7 million viewers, EACH, five nights a week. Non-biased utility news STILL has a BIG place in American TV. NEXT: Series TV had only 15 airings in the top 200, from just 2 series. YES, this was a strike infested season with little or no scripted programming. BUT I checked, and in 2022, ONLY ONE scripted show made it into the 4Q top 200: three airings of Yellowstone on Paramount Network, all in the bottom half of the top 200. So perhaps the hierarchy of 4Q 2023 would’ve been different with more new scripted shows. But not too much. LASTLY (for this space): Look at the breakdown of the top TV 200 from 4Q👇 (I’ll wait). If you took a look at a comparable list of the most-watched shows around the world (I did), they’d have similar skews: live, urgent, event-based programs dominate. Given trends the last year, I bet this #SuperBowl (across all platforms) will break the TV audience record. Numbers don’t lie: Whether on OG TV or on next-gen TV streamers, the key to future success lies with the ability to continually provide LIVE, EVENTS, NEWS & SPORTS in addition to table-stakes library and original content. This is why Netflix made a $5 bil deal with WWE. This is why YouTube paid $2 bil/year for NFL Sunday Ticket. This is why the next NBA rights deal will likely be 3X the current one, and why Disco Bros desperately need to stay in that game. We went through all the television viewing from 4Q to create this TV 200 report. TBH, it’s a LOT of forking work. It’s also available to download for FREE. Right here: https://lnkd.in/e3WH3Bmj So please, check it out and let me know your thoughts. And DO NOT FORGET to enjoy your weekend!!