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Last month, I visited Delhi and enjoyed meeting with creators, artists, advertisers, and industry leaders. There’s so much creativity in India! Sharing a few trends and insights I observed while on the ground there: (1) Indian creators are building successful businesses with Shorts, which now have TRILLIONS of views in the country. Take the creator Biju, for example, whose family shares their day-to-day life via Shorts. At over 55 million subscribers, they’re now the biggest creators in APAC! (2) YouTube’s views on connected TV have more than quadrupled in India in the last 3 years,* and we’re the most watched streaming service on big screens there.** At our event, Brandcast India, creators like Tanmay Bhat and Slayy Point took center-stage and showcased the power of YouTube in the Living Room to advertisers. (3) Bollywood continues to transcend culture. I loved seeing creators’ excitement when Aamir Khan, India’s leading actor and filmmaker, surprised them at our Creator Summit. I’ve been a fan of his work for years, and loved hearing his perspectives on balancing art and business, dealing with failure, and the importance of making a positive impact on society. (4) We’re continuing to partner with policymakers to support India's growing digital economy. I met with several senior officials, including four cabinet ministers from the Indian government—the Minister of Commerce & Industry Piyush Goyal, Minister of Education Dharmendra Pradhan, Minister of Culture & Tourism Gajendra Singh Shekhawat, Minister of Civil Aviation Ram Mohan Naidu Kinjarapu and Nara Chandrababu Naidu, Chief Minister of Andhra Pradesh. We discussed the incredible growth of India’s creator economy and our shared goals of increasing access to learning and opportunities. (5) No matter where you are in the world, creators do it all…they’re coming up with creative ideas to reach a global audience through YouTube. I saw this again and again as I met with over 100 top creators from all over India at our first Creator Summit in the country. One highlight was talking with Kamiya Jani of Curly Tales about our commitment to the creator community, emerging opportunities and trends, and of course, my favorite Indian comfort foods. Head over to Kamiya’s channel to watch our conversation. I also filmed a Short with Sanjyot Keer from Your Food Lab, who started his own food channel and launched a cooking appliance business. He taught me how to prepare Basket Chaat, a popular dish from Lucknow, my family’s hometown. We made a great team, check it out… https://lnkd.in/g-FRyhn3 * 2020-2023 ** According to Comscore

This month we're launching a series of interviews with featured creators in our Heritage Moments blogs! Join Brand Marketer Merc Heredia-Ferran who interviews Artist Camila Salinas about being a creator on YouTube and how her heritage influences her art. Check out the full interview → https://yt.be/3AzpR

Creator Collectives are an important part of YouTube’s culture. We get that being a Creator can oftentimes feel like you’re on your own, but #YouTubeCreatorCollectives events are a chance to build community and strengthen connections through intimate, inspiring experiences—like this one in Miami. Whether you have 1M or thousands of subscribers, you’ll have the same experience where you're invited to be yourself, find your people, and hopefully make magic together!

There’s no “i” in team, but there is an “i” in “I love watching football!.” Big shoutout to the team making multiviews clear and filling your feed with football each and every Sunday on YouTubeTV. #NFLSundayTicket

Neal Mohan visits India for the first time as YouTube’s CEO! YouTube CEO Neal Mohan's recent visit was a whirlwind of activity filled with creator meet ups, discussions with prominent leaders and a taste of home (chaat, anyone?) In a candid fireside chat at our first ever Creator Summit hosted in Delhi with Curly Tales' Kamiya Jani, Mohan shared his exciting vision for YouTube's future in India, emphasizing the platform's power to connect creators and viewers. Mohan also handed over a milestone gift for KL Biju Bro, for achieving 50M Subscribers. The Creator Summit, India's premier event for top creators, celebrates our ever-growing creator ecosystem and drives creator growth conversations. This year, it was attended by more than 100 top creators. At #Brandcast, Mohan shared his insights on the platform's incredible growth in India and creators as the driving force behind it. He pointed out that YouTube creators in India are the new A-listers, shaping trends and attracting devoted fans. He also highlighted how YouTube has become the most-watched streaming service on connected TVs, with trillions of Shorts views in India. A personal highlight? Mohan whipping up some nostalgic chaat with Your Food Lab, a delicious nod to his Lucknow roots. 🍛 Can't wait for his next visit! 🇮🇳

Today we're introducing a new supervised experience for teens, designed to help parents stay informed and spark conversations while respecting teen's autonomy. Building on our existing supervised experience for pre-teens, and guided by independent experts hailing from a variety of backgrounds, parents and teens now have the option to link accounts and get shared insights and notifications as teens begin to create and share on YouTube. Learn how we are enabling parents to guide their teen's journey on YouTube → https://yt.be/JjXAq

Recently returned from a trip to India. It was wonderful to spend time with friends and colleagues, enjoy the amazing food, and experience firsthand how people use YouTube every day. At our Brandcast event in Delhi, we celebrated the global impact of Indian artists and creators. They're driving incredible growth on YouTube - Shorts now has trillions of views in India! Was great to share the stage with Janice Sequeira Tanmay Bhat Shreemani Tripathi Gautami Kawale T-Series Kenny Sebastian, Abhyudaya Mohan, DigV & Srushti Tawade. Here's a behind the scenes look at the show…

This past weekend, YouTube joined over a million people in London, who came together to celebrate the rich Caribbean cultures and communities at the annual Notting Hill Carnival. A huge thank you to all the talented creators from our #YouTubeBlack community that joined us on our Carnival float in celebration Learn more about YouTube Black here → https://yt.be/CN35q

Reminder to tell your work bestie you appreciate them today <3

What items do you always have on your desk besides your computer?