ATTN:

We have some open roles at ATTN: in both New York and LA. Apply below if you'd be a good fit! 🎨 CREATIVE Associate Creative Director (NYC): https://shorturl.at/FkG15 Associate Creative Director (LA): https://shorturl.at/Oh8KW Copywriter (LA): https://shorturl.at/WF6mZ Creative Director (LA): https://shorturl.at/cBY7b 🎞 ORIGINALS Associate Producer, Originals (LA): https://shorturl.at/YB23G 📈 SALES & BRAND PARTNERSHIPS Senior Account Executive, Sales & Partnerships (LA): https://shorturl.at/HYOrK Senior Account Executive, Sales & Partnerships (NYC): https://bit.ly/3ZdSgQh

Our research on the Science of Attention is out. And wherever you sit in the creative community, you can start applying what we learned today. We learned from neuroscientists. And did 2 rounds of quantitative research. No fancy tool to buy. No AI needed. It turns out our brains are hardwired for 4 types of attention. And understanding that changes everything. We've used the Attention Framework to better understand Cannes Lion winning work. We use it every day to push for better work. And we're doing work-sessions with clients with immediate impact. And this isn't a test on what "passes" and what doesn't. This is a tool that creatives want to use, because it helps articulate why ideas feel intuitively so big sometimes to a) make them even stronger and b) sell them more effectively. So it was the brilliant Clare Stein, our Executive Creative Director, who wrote about this neuroscience-based, research-backed attention framework for Adweek: https://lnkd.in/e86UmF28 Reach out to me, or email us at madeyoulook@attn.com to learn more - and for a copy of our playbook. You'll be better equipped to push for more impactful work - from strategists, to creatives, to producers, to CMOs; truly anyone in the creative community. A gigantic THANK YOU to everyone who made this possible, especially Kristen King, Taryn Crouthers, Daniel Carlsson, Clare Stein, Sidney Ocampo, Edwin Negrón Argüelles.

I’ve always been a champion of creativity. The opportunity to make great creative that opens hearts and changes minds is why I joined this industry and why I choose to stay in it (gulp) 20 years later. I joined ATTN: last year, not only because of the incredible leadership team I was going to work alongside every day, but because of the craftsmanship and beauty in our storytelling. ATTN: has always been about creating amazing stories. With our roots as a publisher, we’ve always known the power of an incredible story that not only sucks you in, but keeps you leaning in and wanting more.   No one can argue that our industry landscape has changed over the past few years, with a greater emphasis on buying consumer’s attention versus earning it. However, we believe it is time to put the focus back on creativity. Because when you capture someone’s attention through emotion and truly deliver a story their brain can’t ignore, you get more than eyeballs, you get intentional attention, which drives greater value for your brand. So to help ourselves and our peers in the industry, we commissioned a neuroscience-backed research study to better understand how to capture consumer’s attention - and then we turned that knowledge into actionable tools to put our learnings into practice. We’re extremely excited to launch this research and playbook today - which is available to all of our friends in the creative community. Just email us at madeyoulook@attn.com for a copy. 📓 Read more about it in the AdWeek Op Ed from our brilliant ECD, Clare Stein - https://lnkd.in/e86UmF28 ✨ The biggest shoutout to our captain on this endeavor, Pablo Rosas and the rest of the amazing ATTN: Team - Taryn Crouthers, Jarrett Moreno, Matthew Segal, Cindy Vanegas-Gesuale, Anthony Runnels, Shyla Brown, Esq., Michael Vainisi, Daniel Carlsson, Sidney Ocampo, Edwin Negrón Argüelles, Tamara Sokolson and countless others.

🔥 Today is the day! Nearly a year in the making. I am thrilled to share our new attention research and playbook. ATTENTION is the most valuable currency, but our industry has been getting it wrong by only focusing on paid attention metrics. Our breakthrough research redefines how brands can truly capture attention. Spoiler: you can’t just buy it—you have to earn it. We worked with neuroscientists to understand how to create stories that the brain can’t ignore —whether you’re crafting a brand campaign, a Super Bowl ad or a social post. READ MORE IN ADWEEK: https://lnkd.in/e86UmF28 All of the love to our amazing team at ATTN: who made this possible: Pablo Rosas, Kristen King, Clare Stein, Daniel Carlsson, Edwin Negrón Argüelles, Sidney Ocampo, Jarrett Moreno, Matthew Segal, Michael Vainisi, Cindy Vanegas-Gesuale, Anthony Runnels , Shyla Brown, Esq., Gerry Mattei, Donny N., Tamara Sokolson, Jamie Gutfreund, Jesse Uram, and more—THANK YOU! Want to learn our secrets? Comment 'Playbook' below, and we’ll send you the details. LINK TO RESEARCH: https://lnkd.in/eSq-ibg9

As an industry, we’re obsessed with attention. But until now, no one’s really dug into the science behind it. ATTN’s new report, “Made You Look: The Science of Attention,” is a neuroscience-based look at how to capture and retain people’s attention. Spoiler alert – our attention spans aren’t actually shrinking. Understanding the different types of attention and how to effectively trigger them can transform how brands connect with their audiences. And more attention not only drives deeper engagement and longer interactions, but better overall brand results. In today’s crowded and competitive landscape, this research is essential for anyone looking to break through the noise. As Clare Stein, Executive Creative Director at ATTN: said, “We believe humans have a lot more capacity to think, care, plan, and yes, pay attention. You just have to earn it.” Check out the exclusive story in ADWEEK now! Email madeyoulook@attn.com or comment “playbook” on this post to get your hands on a copy today. Read more from ADWEEK: https://lnkd.in/eqf-5HZb

📣 Calling all BRAND-SIDE marketers and creatives. Have you signed up to attend The One Club for Creativity BRAND-SIDE summit? If you haven’t, you should. I can guarantee this will be 2 of the most important days you’ll spend this year to uplevel your work, your team and your professional network. Allow me to explain why… Earlier this year I attended a similar sister event hosted by TOCC called The Executive Creative Summit. It was a closed room with around 100 creative agency leaders from the top agencies in the world. The Martin Agency, Mischief @ No Fixed Address, GUT, R/GA, 72andSunny, DDB, Monks, JOAN Creative and the list goes on and on. These were Founders, Chief Creative Officers and leaders, who in a rare, safe space, spoke candidly about what’s working, what isn’t and how we can come together as an industry. We discussed all of the things from making better, bolder work to fostering environments for teams to thrive. I left inspired, motivated, educated and connected to an amazing new group of badass industry peers who are leading a parallel life. We have made material changes to our process, our mindset and our approach at ATTN: based on nuggets that I gleaned over those 2 days. And now, I’m honored to pay it forward as a speaker for TOCC's BRAND-SIDE summit. Clare Stein, Kristen King and I will be hosting an interactive, first look at our ✨ new attention research ✨, in partnership with neuroscientists, helping the industry to create campaigns that the brain literally can’t ignore. The lineup is 🔥 with sessions from Jess Kirkman (Mattel, Inc.), James Kuczynski (Duolingo), Roman King WNBA (Women's National Basketball Association), Leslie Sims (Impossible Foods), Fernando Machado, Rodrigo Moran (Meta), Sergio Claudio, Katie Allen (Nike), Jo Shoesmith (Amazon) and more. I know that fall is crazy and there are a million reasons both personally and professionally pointing to why you can’t carve out the time to make this happen. But if you’re still reading this, and you work brand-side in a creative role, I hope you’ll give yourself permission to invest in your own career, your team and your brand. You won’t be disappointed. Check out details here: https://brandside.org/ October 16-17, Nashville, TN And a massive shout out 💛 to Molly Crossin, Jennifer S. and the whole team at TOCC for all that they do for our industry.

When does the cast of Love Island sleep!? Your favorites from the villa are running on Dunkin' in their latest collab and Love Island Stans fully approve. Find out what other brands are killing it on social and other moments you missed this week in the latest edition of Attention Sparks! ☕ Dunkin x Love Island UK: https://shorturl.at/xxksT 💄 Rare Beauty x Let Him Cook: https://shorturl.at/JkZXy ✨ This and Yap: https://shorturl.at/D9wVG 👔 Ebay Revolutionizes NYFW: https://shorturl.at/kbMm6 🎶 e.l.f Cosmetics Levels Up: https://shorturl.at/V4IJx 📽 Brands Breaking Into Media: https://bit.ly/4enn4lP Thank you to Taiye Timothy, Noor Nanda, Laura Cuellar, and April Silva for another week of social tea 🍵 #attnsparks #attentionsparks #trending

The Paralympics may be winding down, but the athletes—and yes, chocolate muffins—are still stealing the show on social. And they’re not alone! Chamberlain Coffee’s Breaking Bad-style TikTok and Zillow’s meme game are keeping the spotlight on brands that know how to captivate. Want to know who else is making moves on social this week? Dive into this edition of Attention Sparks for all the buzz you may have missed. ☕  Reimagining (Chamberlain Coffee: https://shorturl.at/Abb2y 💋  Bratz Dominate Reactive Content: https://shorturl.at/GbMNHT 🍫  The Muffin Man is Back: https://bit.ly/3z3Rc6X 🏡 Zillow Just Wants to Be Part of Your Symphony: https://bit.ly/3XvJBY7 🥁 Chris Hemsworth Surprises Fans as Guest Drummer: https://nbcnews.to/3ALuNvt 🎤 Oasis Takes on Ticketmaster in The UK: https://shorturl.at/SwqS8 Shout out to Noor Nanda, Taiye Timothy, April Silva, and Laura Cuellar for keeping us in the know! 

Excited to speak at this. Join us for PaleyImpact: Next Generation Digital Storytellers on October 9th, 2024, at 6:30 pm ET at The Paley Museum in NYC. Discover how digital storytellers are using social media to combat antisemitism and connect with younger audiences. Supported by The Blanche and Irving Laurie Foundation. #PaleyImpact #DigitalStorytellers #CombatingAntisemitism @paleycenter

We’re buzzing from our latest Worth Your ATTN: Series, where Rachel Apirian, Head of Social Media + Content at The Female Quotient unpacked the power of LinkedIn. Managing an account with over 500,000 followers, Rachel brought the energy and expertise we needed to make the biggest impact on the platform. Rachel’s five ways to supercharge your LinkedIn strategy: 1. Think of LinkedIn as a Social Platform, Not Just a Job Board Engage with your network the same way you would on other social channels, but with a professional twist. 2. Share Your Journey Whether it’s a campaign you’re proud of, or a personal experience, don’t hold back. Your story could inspire someone. 3. Leverage LinkedIn’s Unique Features: From polls to long-form content, experiment with different content formats to see what resonates with your audience. Rachel swears by the poll feature for quick and easy engagement. 4. Make It Personal: Sincerity wins. Post when you have something to say, and don’t worry about following trends—focus on what matters to you and your community. 5. Your Professional Network is Your Currency: A simple post recognizing someone’s promotion can have a huge impact and help build a positive community, so go on and celebrate your network. Rachel’s parting words of wisdom: “Be conscious of aligning yourself with your company’s values, because on LinkedIn, you are truly representing your company—both in your current role and for any future opportunities.” Thank you Rachel!