ATTN:’s Post

The Olympics are not just about the games anymore! Discover how TikTok is capturing the behind-the-scenes magic of the Games and fueling a new wave of excitement. Dive into this article for an inside look at how Olympians are expressing their personality and showing their experience beyond the confines of their events. 🏅📱 #Olympics2024

ok, so this is PART of what I was waiting on....OLYMPIC VIEWING AUDIENCE STATS... (have to remember too, COVID was an issue 3 years ago) "Across all platforms, the first three days from Paris improve by almost 80 percent over the Tokyo Games three years ago. After drawing 28.6 million viewers for Friday’s opening ceremony, the weekend telecasts got even bigger: Saturday’s total audience was 32.4 million, and on Sunday — which featured the first day of competition for Simone Biles and the U.S. women’s gymnastics team — 41.5 million people tuned in, according to custom fast national ratings from Nielsen (for linear broadcasts) and Adobe Analytics (for streaming and digital)." (ok, so how does this compare to the superbowls; what are the ad costs/rev comparison, and what is the profile of this expanded audience?)

So stoked about the Paris Olympics, which will start on July 26, exactly 100 years after the last Olympics there. There are a lot of surprising facts about this event: The mascot is a hat (mais bien sûr), competitions will take place as far away as Tahiti (surfing), and YouTuber Jake Paul will train with the U.S. men’s boxing team in the run-up (in exchange for helping them grow their following on social). Another one is that team USA hired Alex Cooper, as a correspondent to host watch parties. Now, I am not an avid listener of "Call Her Daddy" but I know of Alex Cooper for one of the biggest podcast deals of this generation. While someone that hosts a, some would say, "raunchy" podcast may not be your first choice in covering the Olympics, I think this could be an incredible way to bring in a different audience to watch the games. Alex Cooper's audience is massive, but primarily women in their 20s to mid 30s-- a demographic not known to tune in for the games. Could this be NBC's way of gaining this demographics viewership? Last week, Cooper even released an exclusive interview with #SimoneBiles who raved that she was a fan of Cooper's podcast. This interview spiked ratings for Cooper, could Cooper in return bring the viewership to the #ParisOlympics? I am feeling optimistic! #marketing #influencermarketing

Have you seen the Paralympics TikTok account? For years, we've been bombarded with tear-jerking ads about Paralympic athletes. You know the type – all slow-motion heroics and soaring violins. But on TikTok…. These Paralympians are cracking jokes, poking fun at themselves, and generally behaving like actual human beings. And it's working. The audience is huge. The comments are amazing. People are tuning in. Maybe the best way to sell something – be it a product, a cause, or an entire sporting event – is to stop trying so damn hard to sell it. Let your audience in on the joke. Treat them like the intelligent, humor-loving people they are. Who knows? When you stop shouting at people and start amusing them, they might actually listen.

As the Paris 2024 Summer Olympics unfold, NBCU’s staggering viewership of 34.5 million across its platforms is more than just a testament to the allure of live sports. This surge, a 79% increase from Tokyo’s games, highlights a profound shift in how audiences engage with global events. The convergence of traditional broadcasting and digital streaming has created a holistic viewing experience, drawing in diverse demographics and expanding the Olympics' reach like never before. As we are amazed at the athletic prowess on display, these numbers also force us to reflect on the evolving landscape of media consumption and its potential to unite millions in shared moments of triumph and inspiration. How will this trend shape future sporting events and our collective experience of them? The Paris games not only celebrate human achievement but also herald a new era in global viewership.

So near, yet so far: some of the best Paralympic campaigns that showcase the harsh reality for disabled athletes As the Games draw to a close, MB examines the impact of this year's hardest-hitting Paralympics ad campaigns and the uncomfortable truths that they expose Featuring work from Channel 4, Bupa, Purple Goat Agency, Nike/Wieden+Kennedy Amsterdam, International Paralympic Committee/adam&eveDDB and John West Foods/Havas Full piece 👉 https://lnkd.in/e5kupcHG #marketing #advertising #paralympics #inclusivity

NBC drew an average of 30.2 million viewers for the Paris Olympics over 17 days, igniting global waves of pride as nations tuned in to watch athletes compete on the world stage. The Paris Games saw an 82% increase in American viewership from the Tokyo Olympics. This year’s event reached the highest viewership numbers since the 2012 London Olympics, reflecting renewed enthusiasm and unity among American viewers. With American pride at an all-time high, our Teads Media Barometer reveals the top U.S. athletes in the last week of the 2024 Paris Olympics: • Noah Lyles: The American sprinter drew significant attention after his 200-meter final and subsequent positive COVID test and controversial partying. • Katie Ledecky:  The most decorated female swimmer in Olympic history, Katie leads in page views as she adds to her medal tally. • Steph Curry: The basketball icon made waves in the final against France, shooting 8-for-13 three-pointers—a record in Olympic Gold Medal games. • Ilona Maher: Ilona’s powerful rugby plays, red lipstick, and social media presence have skyrocketed her popularity. • Torri Huske: The young swimmer wowed audiences with her medal-winning performances, becoming one of the week's most talked-about athletes. • Quincy Hall: Quincy's impressive 400-meter win has solidified his status as a top breakout athlete. Leveraging contextual intelligence from our direct relationships with 3,000+ content partners, Teads data enables brands to identify key moments of heightened consumer engagement across all screens, empowering them to own the moment, the screen, and the context at times right for your business. 🔗 Read more Olympics Insights on our blog >> https://hubs.li/Q02HT-HK0 *Front Office Sports #Olympics2024 #ParisOlympics #Paris2024 #OlympicGames #Olympics #SportsMarketing #Sports #NoahLyles #KatieLedecky #StephCurry #IlonaMaher #TorriHuske #QuincyHall #SportsTrends #DataInsights #MarketingTrends #TeamUSA #GoldMedal #OlympicAthletes

38% of Americans interested in the Olympics*, but will the world tune in? With the 2024 Paris Olympics fast approaching, viewership is expected to surge thanks to U.S.-friendly broadcast times and innovative streaming on platforms like NBC's Peacock. Celebrity athletes like Simone Biles are driving excitement, particularly among Millennials and Gen Z, who are drawn to the games for their standout performances and new sports like skateboarding and breakdancing. #Olympics2024 #Paris2024 #MediaBuying #ViewershipTrends #Advertising #DigitalMarketing *Data per YouGov

Over the last few weeks, I've been obsessed with the Olympics as a moment in time when the whole world comes together to celebrate, puzzle over rules and swiftly become armchair experts in something they've literally only just heard meanwhile while the athletes have dedicated their entire lives to. There is genuinely nothing else like it in the world. Sorry, footie fans, the World Cup doesn't come close; that's one sport, and, honestly, it doesn't have the same unifying effect. No one is rooting for anyone but their own team, and there is no horse ballet. Marketing-wise, the Olympics are simultaneously a massive black hole if you haven't paid huge amounts of sponsorship fees and a social media manager's wet dream—thank you, Yusuf Dikec, aka the most nonchalant athlete of all time. At Sticky, we never stop going on about Curiosity. It's how each of us engages with the world and makes marketing and audience segmentation come alive. Obviously, the Olympics has it ALL. Clarity Seekers can deep dive into onscreen graphics and data, Novelty Explorers can discover sports they never even knew existed. Soci-Eco Empaths can relish in the world coming together, Expressive Individuals get the creative disciplines, the dedication and two incredible ceremonies. While Exhilaration Hunters get the whole games themselves. What is not to love? All that and it culminates in one of the best logo updates I've seen since Sony rebranded Oxford Circus (congrats again Dan Lambden and team!). The Hollywood sign becoming the rings to usher in LA 28. I'm already counting down the minutes. But first we have the Paralympics to look forward to and undoubtedly Channel 4's usual epic coverage. If you can check out wheelchair rugby, I caught it live in 2012 and there is a reason it's called murderball!! What were your favourite moments of the last two and bit weeks? #Olympics #Marketing #SocialMedia #Curiosity #Paralympics

🏅 NBCUniversal's Olympic Triumph: Record-Breaking Viewership! NBCUniversal's presentation of the 2024 Paris Olympics has set a new benchmark in the media landscape, captivating a staggering 30.6 million viewers across their platforms. This milestone underscores the enduring unifying power of the Games, both for viewers and brands alike. 🌐 Advertising Goldmine: Transformative Results! The Paris Olympics showcased the power of comprehensive, cross-platform advertising. Total Audience Delivery (TAD) hit 30.6 million, up 82% from Tokyo, with NBC extending its streak as primetime's No. 1 show for 152 consecutive Summer Olympics nights. This massive scale and high engagement delivered transformational results for advertising partners, driving greater ad attention, message recall, and increased purchase intent. With record-breaking advertising revenue, the Paris Olympics proved to be a monumental success for brands. 🤝 Inclusive Excellence: Accessible Paralympic Coverage! NBCUniversal is also enhancing accessibility for its coverage of the Paris 2024 Paralympic Games, making it more inclusive for viewers of all abilities. For the first time, all coverage on their platforms will feature extensive audio description services for viewers who are blind or visually impaired. Enhanced closed captioning will be available for all Paralympic events, and improved digital content accessibility. This commitment to inclusivity underscores NBCUniversal's dedication to delivering the excitement of the Paralympics to a broader audience. #Paris2024 #NBCUniversal #Advertising #Olympics #Accessibility #Paralympics