Food Market Quotes

“THE ORGANIC FOODS MYTH

A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case.

In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic."

Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight.

So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic.


Suzy Kassem,
Truth Is Crying”
― Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem

“Not that I don't treat myself to a Papaya King hotdog sometimes, or maybe a falafel sandwich from a street vendor. And occasionally Gus will take me somewhere nice to "develop my palate," but that's rare. Though I can't afford anything sold at them, I do love wandering through the fancy gourmet markets, especially the one at Bloomingdale's. That place is so amazing, Meemaw. You have never seen so much good stuff in one place. I looked for Schrafft's when I first got here- wanting to eat a butterscotch sundae like the one you told me about- but I think they've all shut down. Mostly I shop at this really cheap grocery store I found in Spanish Harlem. They sell cheap cuts of meat- oxtail, trotters, and pigs' ears- as well as all varieties of offal. (I always think of you, Meemaw, when eating livers, think of you eating them every Sunday after church at The Colonnade.) I like to poke around the Asian markets, too, bringing home gingerroot, lemongrass, fish sauce, dehydrated shrimp, wonton wrappers, dozens of different chilies, and soft little candies wrapped in rice paper that dissolves in your mouth. As a special treat I go to the green market in Union Square on the weekends- which is a farmer's market smack-dab in the middle of downtown. Even though I really can't afford the produce, I'll often splurge anyway, arriving home with one or two perfect things- carrots the color of rubies with bright springy tops, or a little bag of fingerling potatoes, their skins delicate and golden.”
― Susan Rebecca White, A Place at the Table

“We visited Gwangjang Market in one of Seoul's oldest neighborhoods, squeezing past crowds of people threading through its covered alleys, a natural maze spontaneously joined and splintered over a century of accretion. We passed busy ajummas in aprons and rubber kitchen gloves tossing knife-cut noodles in colossal, bubbling pots for kalguksu, grabbing fistfuls of colorful namul from overbrimming bowls for bibimbap, standing over gurgling pools of hot oil, armed with metal spatulas in either hand, flipping the crispy sides of stone-milled soybean pancakes. Metal containers full of jeotgal, salt-fermented seafood banchan, affectionally known as rice thieves, because their intense, salty flavor cries out for starchy, neutral balance; raw, pregnant crabs, floating belly up in soy sauce to show off the unctuous roe protruding out from beneath their shells; millions of minuscule peach-colored krill used for making kimchi or finishing hot soup with rice; and my family's favorite, crimson sacks of pollack roe smothered in gochugaru, myeongnanjeot.”
― Michelle Zauner, Crying in H Mart