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The Art of Selling Yourself: The SImple Step-By-Step Process for Success in Business and Life

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In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom-where the interview itself is the pitch, and the product you're selling is yourself.

The Art of Selling Yourself will provide you with the know-how you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people-from Mark Zuckerberg to Warren Buffet-have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy to use, 10-step process, this audiobook will assist you in:

Having more confidence
Swiftly recovering from challenging setbacks
Taking control by letting go of anxiety
Networking not just for business, but for pleasure
Conversing comfortably on topics that may be a bit out of your reach
Succeeding in areas you never previously considered by moving our of your comfort zone
Creating lasting, genuine connections with others
Enjoying your job while taking real satisfaction from your workplace
And much more!


In short, this audiobook will make you a pro at selling your most important asset-yourself!

Audio CD

First published October 11, 2012

About the author

Adam Riccoboni

9 books2 followers

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5 stars
15 (13%)
4 stars
15 (13%)
3 stars
43 (38%)
2 stars
30 (26%)
1 star
10 (8%)
Displaying 1 - 15 of 15 reviews
Profile Image for Jacquelyn.
43 reviews7 followers
March 8, 2013
This book details 10 simple, actionable steps to brand, present, and sell yourself to a potential employer, customer, or a similar party. While much of it is common sense and none of the supporting information digs incredibly deep into the topic, I think this material is valuable for anyone who needs a kick start or to form a basic but solid plan in a new life phase. After all, in our results-oriented world if you spend more time planning than doing, you're doing something wrong.
Profile Image for Donna.
4,241 reviews121 followers
September 17, 2015
I thought it was funny that Donald Trump is used as a prime example in this book. I just read a book about narcissism and Donald Trump was also used in that book as a prime example.

This book contains common sense material and principles with practical applications. This was very positive. You would think this is standard info, but it always floors me when I meet suits (especially sales people) and they have it all wrong.

The only thing I didn't agree with is the encouragement to compliment the person who you are trying to persuade to do business with you. That, to me, comes across as insincere whenever that person is going to benefit from my business.
Profile Image for Tony  Bradshaw.
89 reviews8 followers
June 6, 2015
The reason I liked this book is because of how it is organized and that the authors took time to emphasize a great work ethic and not just being a salesman. Love the steps:

Gain confidence
Prepare yourself
Communicate
Have Empathy
Under-promise
Over-Deliver
Go the extra mile
Overcome Setbacks
Manage the Media
Lead

The chapters are organized with quotes at the beginning, hint boxes throughout, and great case studies.
Profile Image for Rukhsar (rukhsandbooks).
468 reviews16 followers
May 7, 2023
I liked this book more than I expected to. It didn't feel like a self-help book. It didn't feel like selling myself was a must. Rather, for the most part it showed me how to use my current behaviours and situations to better present myself and get the most out of situations and encounters. It helps you hone and nurture your existing abilities instead of telling you that you completely have to change.

I think I would pick this book up again for some brief reminders, or perhaps a book like this, because 1. you never know what will stick and 2. you may pick it up at a time in your life where it provides the nudge you were either looking for or didn't know you needed.

Sales often gets a bad reputation, but sales is not just about selling goods and services. Sales frameworks and concepts can be applied to other (and almost all) areas of our life.

What are your favourite self-help but not self-help books?
Profile Image for Dana .
11 reviews
May 5, 2017
Small book that is business oriented. I grabbed it because it has a chapter about Donald Trump. This was written long time ago before he became a president. Now, he is presenting a real life example of where the art of selling yourself can take you. The book includes other examples like Oprah Winfrey and mark zuckerberg.
Profile Image for Ian Connel.
Author 1 book16 followers
November 16, 2018
Solid overview of self-promotion necessities. Short and easy to read. They use the biggest names for examples (Donald Trump, Jeff Bezos, and others) and I would have liked to see how people without Ivy League connections and millions of dollars fought to the top. But overall, worth the quick read.
Profile Image for Pavel Tsinberg.
54 reviews1 follower
January 31, 2019
Doesn't really offer real advice. It's more of a "Selling yourself is great. If you can do it, it's a win."

But mostly its the use of DONALD TRUMP as a shining example of self promotions that is completely unpalatable.
84 reviews
June 23, 2019
Most of this covered elsewhere - very common examples
Profile Image for Intikhab.
53 reviews
September 14, 2013
The book offers useful tips and workable suggestions to market yourself effectively. The authors' simple and clear writing styles makes it an easy and understandable read. One might not like some of their suggestions because of one's own morality, but one cannot deny that what they have written makes a lot of sense. We don't live in a perfect world. As a result, we need to pay attention to experts' advice to be effective and successful in our professional lives.
Profile Image for Brendan Walsh.
21 reviews1 follower
March 3, 2014
Picked up the book to see if it had any pointers I might be able to use for fundraising and promoting the non profit I run (www.case-az.org). The authors offer sound principles for building out a brand--most importantly research, planning, listening, and executing deliverables on schedule. Many of the lessons are common sense, but reading the book can help stay on track when the stress and noise of everyday life and business cause distraction or drift.
Profile Image for Ciara Anderson.
175 reviews4 followers
August 24, 2016
This book should be called "The Dummy's Guide to Not Being a Sociopath" considering the chapters on "how to have empathy" and "going the extra mile." Nothing beyond common sense in here. Also, for a book about selling, it was really boring.
November 29, 2013
Very good sensible and plain speaking advice. So many of these type of books are so complicated you need a phd to work them out, but this was simple and inspiring.
Profile Image for Chris Armer.
131 reviews2 followers
January 22, 2015
The book is a disorganized conglomeration of business tidbits. It does little to develop the thesis the title leads you to believe the book is about.
Displaying 1 - 15 of 15 reviews

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