Brendan Walsh's Reviews > The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life

Picked up the book to see if it had any pointers I might be able to use for fundraising and promoting the non profit I run (www.case-az.org). The authors offer sound principles for building out a brand--most importantly research, planning, listening, and executing deliverables on schedule. Many of the lessons are common sense, but reading the book can help stay on track when the stress and noise of everyday life and business cause distraction or drift.