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South Australian Tourism Commission

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South Australian Tourism Commission
SA Tourism Commission
Agency overview
Formed1993
JurisdictionGovernment of South Australia
HeadquartersLevel 9, 250 Victoria Square, Adelaide
Employees140 (2023)[1]
Annual budget$141.5 million (2022-2023)[2]
Minister responsible
Agency executive
  • Emma Terry, Chief Executive
Websitetourism.sa.gov.au

The South Australian Tourism Commission (SATC), also known as the SA Tourism Commission, is an organisation set up by the Government of South Australia to promote tourism in South Australia.

The legislation to establish the SATC was introduced by the Hon Mike Rann, Minister for Tourism.[3] The South Australian Tourism Commission Act 1993 was gazetted on 27 May 1993 with the agency commencing operation of 1 July 1993.[4]

SATC Divisions

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  • Corporate Services
  • Events South Australia
  • Executive Services
  • Trade and International Marketing
  • International Marketing
  • National Trade Marketing
  • Trade Events and Projects
  • South Australian Visitor & Travel Centre
  • Marketing Division
  • Marketing Communications
  • Regional Marketing
  • E-Marketing and Communications
  • National Tourism Accreditation Program
  • Human Resources
  • Tourism Development Group
  • Tourism Infrastructure
  • Tourism Policy & Planning Group

Prior state government tourism agencies

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In 1908, the state government created an agency called the State Tourist Bureau which underwent the following name changes:[5]

  1. In July 1910, renamed as the Intelligence and Tourist Bureau.
  2. In 1924, renamed as the Immigration, Intelligence and Tourist Bureau.
  3. In 1928, renamed as the Government Publicity and Tourist Bureau.
  4. In 1958, renamed as the Immigration, Publicity and Tourist Bureau.
  5. In 1972, renamed as the South Australian Government Tourist Bureau.
  6. In 1981, renamed as the South Australian Government Travel Centre.

See also

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References

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  1. ^ Office of the Commissioner for Public Sector Employment. "Workplace Information Report 2022-2023" (PDF). Public Sector SA. South Australian Government. Retrieved 4 March 2024.
  2. ^ South Australian Tourism Commission. "Annual Report 2022-2023" (PDF). Tourism SA. Government of South Australia. Retrieved 10 March 2024.
  3. ^ Rann, Mike. "South Australia: Gaining Ground by being Bold". Horizon SA Forum Series. University of South Australia. Retrieved 8 November 2018.
  4. ^ Klunder, J. (27 May 1993). "South Australian Tourism Commission Act 1993 (Act No. 26 of 1993): Day of Commencement" (PDF). The South Australian Government Gazette. Government of South Australia. p. 1753. Retrieved 8 November 2018.
  5. ^ "South Australia. State Tourist Bureau". Libraries Australia. Retrieved 11 November 2018.
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