Key insights
- Ad spend on children's products & services in the U.S.
- 1.6bn USD
Detailed statistics
Ad spend on kids products & services in the U.S. 2021-2022
- Medium with the highest reach among U.S. children
- YouTube
Detailed statistics
Media reach among children in the U.S. 2023
- Medium with highest reach among U.S. teenagers
- YouTube
Detailed statistics
Media reach among teens in the U.S. 2023
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
5
- Premium Statistic Ad spend on kids products & services in the U.S. 2021-2022
- Premium Statistic Share of ad spend on kids products & services in the U.S. 2021-2022, by medium
- Premium Statistic Kids digital ad spend worldwide 2021, by region
- Premium Statistic Ad spend per application for children vs. non-children mobile apps 2022
- Premium Statistic Leading merchandise licensors worldwide 2023
Overview
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Premium Statistic
Ad spend on kids products & services in the U.S. 2021-2022
Ad spend on kids products & services in the U.S. 2021-2022
Advertising spending on children's products and services in the United States in 2021 and 2022 (in billion U.S. dollars)
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Premium Statistic
Share of ad spend on kids products & services in the U.S. 2021-2022, by medium
Share of ad spend on kids products & services in the U.S. 2021-2022, by medium
Distribution of advertising spending on children's products and services in the United States in 2021 and 2022, by medium
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Premium Statistic
Kids digital ad spend worldwide 2021, by region
Kids digital ad spend worldwide 2021, by region
Spending on digital advertising to children worldwide in 2021, by region (in million U.S. dollars)
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Premium Statistic
Ad spend per application for children vs. non-children mobile apps 2022
Ad spend per application for children vs. non-children mobile apps 2022
Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps)
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Premium Statistic
Leading merchandise licensors worldwide 2023
Leading merchandise licensors worldwide 2023
Leading merchandise licensors worldwide in 2023, by retail sales (in billion U.S. dollars)
Top brands
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- Premium Statistic Favorite entertainment brands among girls aged 3-6 in the U.S. 2023
- Premium Statistic Favorite entertainment brands among girls aged 7-9 in the U.S. 2023
- Premium Statistic Favorite entertainment brands among girls aged 10-14 in the U.S. 2023
- Premium Statistic Favorite entertainment brands among boys aged 3-6 in the U.S. 2023
- Premium Statistic Favorite entertainment brands among boys aged 7-9 in the U.S. 2023
- Premium Statistic Favorite entertainment brands among boys aged 10-14 in the U.S. 2023
- Premium Statistic Clothing market: Top brands amongst U.S. teens 2024
- Premium Statistic Top footwear brands amongst U.S. teens as of spring 2024
Top brands
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Premium Statistic
Favorite entertainment brands among girls aged 3-6 in the U.S. 2023
Favorite entertainment brands among girls aged 3-6 in the U.S. 2023
Favorite entertainment brands among girls aged 3 to 6 in the United States as of October 2023
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Premium Statistic
Favorite entertainment brands among girls aged 7-9 in the U.S. 2023
Favorite entertainment brands among girls aged 7-9 in the U.S. 2023
Favorite entertainment brands among girls aged 7 to 9 in the United States as of October 2023
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Premium Statistic
Favorite entertainment brands among girls aged 10-14 in the U.S. 2023
Favorite entertainment brands among girls aged 10-14 in the U.S. 2023
Favorite entertainment brands among girls aged 10 to 14 in the United States as of October 2023
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Premium Statistic
Favorite entertainment brands among boys aged 3-6 in the U.S. 2023
Favorite entertainment brands among boys aged 3-6 in the U.S. 2023
Favorite entertainment brands among boys aged 3 to 6 in the United States as of October 2023
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Premium Statistic
Favorite entertainment brands among boys aged 7-9 in the U.S. 2023
Favorite entertainment brands among boys aged 7-9 in the U.S. 2023
Favorite entertainment brands among boys aged 7 to 9 in the United States as of October 2023
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Premium Statistic
Favorite entertainment brands among boys aged 10-14 in the U.S. 2023
Favorite entertainment brands among boys aged 10-14 in the U.S. 2023
Favorite entertainment brands among boys aged 10 to 14 in the United States as of October 2023
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Premium Statistic
Clothing market: Top brands amongst U.S. teens 2024
Clothing market: Top brands amongst U.S. teens 2024
Top clothing brands amongst teenagers in the United States as of spring 2024
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Premium Statistic
Top footwear brands amongst U.S. teens as of spring 2024
Top footwear brands amongst U.S. teens as of spring 2024
Leading footwear brands amongst teenagers in the United States as of spring 2024
Advertising consumption
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- Premium Statistic Media where U.S. children have seen/heard ads 2023
- Premium Statistic Media with highest purchase intent influence among children in the U.S. 2023
- Premium Statistic Media where U.S. parents have seen ads together with their children 2022
- Premium Statistic Parents with children who request products in the U.S. 2022, by inspiration
- Premium Statistic Media where teenagers saw advertising in the U.S. 2023
- Premium Statistic Media where teenagers saw best advertising in the U.S. 2023
- Premium Statistic Media with highest purchase intent influence among teenagers in the U.S. 2023
Advertising consumption
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Premium Statistic
Media where U.S. children have seen/heard ads 2023
Media where U.S. children have seen/heard ads 2023
Media where children saw or heard advertising in the United States as of October 2023
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Premium Statistic
Media with highest purchase intent influence among children in the U.S. 2023
Media with highest purchase intent influence among children in the U.S. 2023
Media where children saw an ad for the last thing they asked their parents to buy in the United States as of 2nd quarter 2023
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Premium Statistic
Media where U.S. parents have seen ads together with their children 2022
Media where U.S. parents have seen ads together with their children 2022
Media where parents have seen advertising when co-viewing content with their children in the United States as of June 2022
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Premium Statistic
Parents with children who request products in the U.S. 2022, by inspiration
Parents with children who request products in the U.S. 2022, by inspiration
Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration
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Premium Statistic
Media where teenagers saw advertising in the U.S. 2023
Media where teenagers saw advertising in the U.S. 2023
Media where teenagers saw advertising in the United States as of April 2023
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Premium Statistic
Media where teenagers saw best advertising in the U.S. 2023
Media where teenagers saw best advertising in the U.S. 2023
Media where teenagers saw best and most engaging advertising in the United States as of April 2023
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Premium Statistic
Media with highest purchase intent influence among teenagers in the U.S. 2023
Media with highest purchase intent influence among teenagers in the U.S. 2023
Media where teenagers saw an ad for the last thing they asked their parents to buy in the United States as of April 2023
Media usage
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- Premium Statistic Media reach among teens in the U.S. 2023
- Premium Statistic Media reach among children in the U.S. 2023
- Basic Statistic U.S. parents estimation of kids online activities 2022
- Premium Statistic Hours of screen time allowed for children in the U.S. 2022
- Premium Statistic Leading communication apps used by children in the U.S. 2023
- Premium Statistic Leading social media apps used by children in the U.S. 2023
- Premium Statistic Leading video apps used by children in the U.S. 2023
- Premium Statistic Leading gaming apps used by children in the U.S. 2023
Media usage
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Premium Statistic
Media reach among teens in the U.S. 2023
Media reach among teens in the U.S. 2023
Reach of various media among teenagers in the United States as of April 2023
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Premium Statistic
Media reach among children in the U.S. 2023
Media reach among children in the U.S. 2023
Reach of various media among children in the United States as of 2nd quarter 2023
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Basic Statistic
U.S. parents estimation of kids online activities 2022
U.S. parents estimation of kids online activities 2022
Online activities of children according to parents in the United States as of May 2022
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Premium Statistic
Hours of screen time allowed for children in the U.S. 2022
Hours of screen time allowed for children in the U.S. 2022
Daily screen time allowed by parents in the United States as of September 2022
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Premium Statistic
Leading communication apps used by children in the U.S. 2023
Leading communication apps used by children in the U.S. 2023
Most popular communication apps used by children in the United States in 2023
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Premium Statistic
Leading social media apps used by children in the U.S. 2023
Leading social media apps used by children in the U.S. 2023
Most popular social apps used by children in the United States in 2023
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Premium Statistic
Leading video apps used by children in the U.S. 2023
Leading video apps used by children in the U.S. 2023
Most popular video apps used by children in the United States in 2023
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Premium Statistic
Leading gaming apps used by children in the U.S. 2023
Leading gaming apps used by children in the U.S. 2023
Most popular gaming apps used by children in the United States in 2023
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