A forecast from September 2022 showed that the revenue generated with AVOD content in the U.S. would outpace TV ad revenue in 2025. By 2027, the AVOD revenue was expected to reach a value of nearly 75 billion U.S. dollars, while the net TV ad revenue was forecast to amount to around 52 billion U.S. dollars.
Ad-supported video-on-demand (AVOD) revenue and net TV advertising revenue in the United States from 2017 to 2027
(in million U.S. dollars)
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Dataxis. (September 12, 2022). Ad-supported video-on-demand (AVOD) revenue and net TV advertising revenue in the United States from 2017 to 2027 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1364880/avod-tv-advertising-revenue-us/
Dataxis. "Ad-supported video-on-demand (AVOD) revenue and net TV advertising revenue in the United States from 2017 to 2027 (in million U.S. dollars)." Chart. September 12, 2022. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1364880/avod-tv-advertising-revenue-us/
Dataxis. (2022). Ad-supported video-on-demand (AVOD) revenue and net TV advertising revenue in the United States from 2017 to 2027 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1364880/avod-tv-advertising-revenue-us/
Dataxis. "Ad-supported Video-on-demand (Avod) Revenue and Net Tv Advertising Revenue in The United States from 2017 to 2027 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1364880/avod-tv-advertising-revenue-us/
Dataxis, Ad-supported video-on-demand (AVOD) revenue and net TV advertising revenue in the United States from 2017 to 2027 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1364880/avod-tv-advertising-revenue-us/ (last visited September 20, 2024)
Ad-supported video-on-demand (AVOD) revenue and net TV advertising revenue in the United States from 2017 to 2027 (in million U.S. dollars) [Graph], Dataxis, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1364880/avod-tv-advertising-revenue-us/