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"Video portals (e.g., YouTube)" and "Social media websites and apps" are the top two answers among Brazilian consumers in our survey on the subject of "Digital advertising touchpoints".
Find this and more survey data on digital advertising touchpoints in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Digital advertising touchpoints in Brazil as of June 2024

Characteristic	Share of respondents
Video portals (e.g., YouTube)	55%
Social media websites and apps	48%
Video-streaming services (e.g., Netflix, Amazon Prime)	39%
Online stores	38%
Websites and apps of brands and products	31%
Music portals and streaming services (e.g., Spotify)	28%
Podcasts	26%
Video games (smartphone / tablet / console / PC / Smart TV)	23%
Editorial websites and apps (e.g., news sites and magazines)	22%
Search engines	19%
Blogs/forums	10%
Newsletters	9%
I haven't come across any digital advertisements	3%
Other apps (smartphone / tablet / console / PC / Smart TV)	23%
Other	4%
Don't know	3%

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Release date

August 2024

More information

Region

Brazil

Survey time period

July 2023 to June 2024

Number of respondents

12,129 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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