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🔎 Google's introduction of major algorithm changes and #AI Overviews in search results has some media executives predicting traffic to their sites will fall by 25-40%. While Google maintains that AI Overviews actually increase traffic to destination sites, our analysis of network data suggests that the major impact from AI Overviews is yet to come. Regardless of the uncertainty, #GoogleSearch remains the most important channel for many businesses, accounting for nearly 37% of website conversions for some. For media companies like The Wall Street Journal, search is crucial for connecting with readers and future subscribers. To navigate these changes and stay ahead of the curve, it's essential for businesses to equip their teams with access to search performance insights. 🍃 Parse.ly's new integration with Google Search Console provides valuable keyword data and Google Discover data to help you understand and optimize your search performance. Find out how in our blog. https://okt.to/rzalU6

Integrating Your Google Search Console With the Parse.ly Dashboard | Parse.ly

Integrating Your Google Search Console With the Parse.ly Dashboard | Parse.ly

https://www.parse.ly

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