Web3 & Metaverse Marketing Network’s Post

Big thanks to Matthew Warneford and the team at Dubit for joining us on Trailblazers! 🎙️ We had an incredible conversation about the future of immersive commerce, gaming, and how brands can tap into the third wave of user-generated content (UGC). Matthew shared some groundbreaking insights into how Dubit is helping brands like Adidas and Unilever engage with Gen Z in platforms like Roblox and Fortnite, creating immersive experiences that are shaping the future of digital fashion and brand engagement. If you're curious about how virtual identities are transforming real-world fashion, or how generative AI is opening up new creative possibilities for brands, this is an episode you won’t want to miss! Stay tuned for the full episode release — Available Now! 👀 #TrailblazersPodcast #UGC #ImmersiveCommerce #Gaming #Dubit #GenZ #VirtualFashion #Metaverse #web3 #Podcast

Twitch has teamed up with Halo co-creator Alexander Seropian’s Look North World to create The Glitch, a brand-customizable game world in Fortnite. 1️⃣ #TheGlitch is an integrated galaxy of brand-customized #playable worlds distributed in Fortnite, and promoted by Twitch streamers. It will launch on September 20 at 9a.m. Pacific, the first day of #TwitchCon San Diego. 2️⃣ As the inaugural brand partners taking up residence in The Glitch, Domino's’s and Peloton Interactive will be the first to have their own uniquely crafted in-game worlds reflecting their #brand identity. 3️⃣ #Twitch and the Look North World teams have deliberately baked in player-brand interaction at every corner; for example, players can come across a fully-modeled #Domino’s pizzeria. By engaging in a ‘pizza party,’ their health will be fully restored – allowing them to get back into the action and giving a powerful connection to the brand’s product. 4️⃣ Andrea Garabedian, Amazon Ads head of brand partnership studio noted that Twitch does not have its own ad sales team, but its owner #Amazon sells across all the Amazon properties. The Twitch brand partnership studio is more like a sales support department with the mission of creating excellent Amazon advertising and connections with brands to live interactive and premium content experiences. 5️⃣ “I think of us as an internal creative agency that lives within Amazon Ads, and our goal is to create these engaging brand experiences across Twitch so that brands and streamers and viewers and their community members can get out of brands more than just video and display advertising,” Garabedian said. 6️⃣ #Streamers, from an advertising perspective, are enthusiastic and very effective #storytellers who are able to create vibrant, highly engaged communities around shared interests and because of the live and #interactive nature of Twitch, compared to other places where content is pre-edited and, pre-recorded, Garabedian said. 7️⃣ By embedding brands into games, the parties can open up a two-way conversation with streamers and their audiences and the brands. “They can actually engage and lean in with the #community a little bit more,” Garabedian said.

Snap Inc.’s fifth-generation #Spectacles have a richer, more immersive display. Using them feels snappier. They last longer on a charge. 1️⃣ These are exactly the kinds of upgrades you’d expect from a product line that’s technically eight years old. But the market for Spectacles — and AR glasses in general — still feels as nascent as ever. 2️⃣ Snap has an idea for what could change that: developers. These new Spectacles, announced Tuesday at Snap’s annual Partner Summit in Los Angeles, aren’t being sold. Instead, Snap is repeating its playbook for the last version of Spectacles in 2021 and distributing them to the people who make AR lenses for #Snapchat. This time around, though, there’s an extra hurdle: you have to apply for access through #LensStudio, the company’s desktop tool for creating #AR software, and pay $99 a month to rent a pair for at least one year. Yes, #Snap is asking developers to pay $1,188 over the course of a year to access these #Spectacles. Even still, Snap CEO Evan Spiegel snap believes the interest will be there. “Our goal is really to empower and inspire the developer and AR enthusiast communities,” he tells me. “This really is an invitation, and hopefully an inspiration, to create.”

China's metaverse-related industry is expected to grow fast in the next three years, thanks to continuing maturity and the application of key technologies including 5G, artificial intelligence, #blockchain, cloud computing and virtual reality, according to an industrial report. "Whether it's entertainment, social media, online education, telecommuting, or digital marketing, the #metaverse can offer entirely new experiences and models in the years ahead," said Rupert Hoogewerf, chairman and chief researcher of Hurun Report. Hoogewerf made the remarks after the HURUN Research Institute released a ranking report of 200 Chinese companies with the greatest potential in the metaverse in 2024. "The metaverse is considered a strategic emerging industry and will accelerate the promotion of #Nansha to become an innovation highland and emerging industry #incubation highland in the Guangdong-Hong Kong-Macao Greater Bay Area," said Hoogewerf. The report refers to companies based in the Chinese mainland, Hong Kong, Macao and Taiwan. For the main list, companies considered have a value of $1 billion or more. "There has been a clear trend of metaverse-related businesses in the past three years, especially in the fields of education, finance, tourism and healthcare," said Hoogewerf.

As the US Open comes to a conclusion, the tennis tournament is teaming up with other major tennis events to keep the excitement rolling inside Roblox. It’s a demonstration of the power of gaming — and the metaverse — to build bridges across intellectual properties and their fandom. 1️⃣ At this year’s US Open, the United States Tennis Association opened the first-ever dedicated gaming space inside New York City’s Billie Jean King Tennis Center, giving visitors the chance to play a smorgasbord of tennis video games including the official US Open Fortnite and #Roblox experiences. 2️⃣ During the official “fan week” prior to the start of the tournament, over 1,200 people passed through the space on a daily basis, according to (USTA) United States Tennis Association senior director of digital strategy Brian Ryerson. 3️⃣ “We realize, when it comes to #GenZ and even younger folks, sports fandom is changing,” Ryerson said. “They engage with sports in a very different way, and they want to be a little bit more hands-on in that engagement, and video games just translates that so well.” 4️⃣ So far, the USTA’s investment in gaming appears to be paying off, at least in terms of traffic. In the month since the US Open launched on #Fortnite, the game has been played over 5 million times, per Ryerson. Another 5.5 million players have visited the US Open’s virtual Roblox world, which launched last year. #metaversemarketing #robloxbrands #fortnitebrands #immersivemarketing #usta

Kudos to Olivia Lee for her performance at AWE Asia 2024

Check this out, it is amazing!!

Crafting a brand’s presence in the digital space is more than just showing up, it’s about creating meaningful, authentic experiences. Nic Hill shared some valuable insights in our recent conversation about how Sawhorse Productions approaches branding in platforms like Roblox and Fortnite. Instead of following a traditional playbook, Nic and his team dive deep into the brand’s core identity and translate it into immersive environments that truly resonate with users. For example, when working with Alo Yoga, they didn’t just slap the brand’s name on a game. Instead, they created a space that embodies Alo’s focus on well-being, offering users a unique experience that goes beyond typical gameplay. This approach not only engages users but also builds a deeper connection with the brand. Sawhorse Productions isn’t just pushing boundaries—they’re redefining them by turning branding into an immersive, interactive journey. Nic’s approach reminds us that in today’s world, successful branding is about creating experiences that people genuinely value. How are you bringing creativity into your branding strategy? Catch the full episode https://lnkd.in/daU2bzBs #Branding #ImmersiveContent #DigitalInnovation #UGCGaming #CreativeLeadership #TrailblazerPodcast Dan Barry Edward Regue © Sawhorse Productions

Crafting a production strategy that not only meets expectations but also pushes boundaries is a complex task. As Nic Hill highlighted in our recent interview, working with platforms like Roblox and Fortnite presents unique challenges. Balancing creative vision with technical demands, adapting to new technologies, and staying ahead in a space where the rules are constantly changing—it’s a lot to navigate. Nic shared how Sawhorse Productions tackles these challenges by turning uncertainty into a playground for innovation. It’s about more than just following a set plan; it’s about being agile, embracing new opportunities, and pushing the limits of what’s possible. Whether it’s creating immersive experiences that resonate or finding fresh ways to integrate brands into interactive platforms, the key is seeing every obstacle as a chance to innovate. In today’s world, a successful production strategy isn’t just about reaching the finish line—it’s about discovering new ways to get there. Nic’s insights remind us that the real breakthroughs happen when we step out of our comfort zones and explore the unknown. How are you overcoming the challenges of your production strategy? What new paths are you forging? Catch the full episode https://lnkd.in/daU2bzBs #ProductionStrategy #Innovation #ImmersiveContent #DigitalTransformation #UGCGaming #CreativeLeadership #TrailblazerPodcast Dan Barry Edward Regue © Nodo Ivanidze