Kristi Hines

In this episode last month they talked about pricing strategies, project proposals. publishing prices, value-based pricing, scope creep and lot more for WordPress freelancers and small agencies.

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🌟 Our in-house SEO expert Miles De Feyter wants your help! 🌟 Miles will be leading a roundtable discussion at Brightspot's User Conference this week, and your input will shape the key discussion points. Be a part of defining the future of SEO insights! #cms #contentmarketing #seo #brightspotUC24

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We're 5 months into 2024 and it's time to check in on those SEO strategies! If you're feeling challenged, here are 5 reasons why that might be.

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Since the August Core Update 2024 has started rolling out, HouseFresh.com has been at the forefront of post-HCU recovery. Here’s what I’ve noted: 📈 Significant Rankings Increase: Their rankings have ascended in this update like no other site I’ve encountered. 🔍 Strategic SEO Efforts: Post-HCU, they’ve made substantial progress—elevating their DA from 43 to 58, refining on-page SEO, and enhancing UX. 🏅 Enhanced EEAT: Their Expertise, Authoritativeness, and Trustworthiness (EEAT) have notably strengthened. Interestingly, despite similar efforts, many other sites haven't experienced the same positive trend. 💼Possibly Manual Influence: To me, this recovery for HouseFresh.com appears more manual than algorithmic at this stage, especially given the influential article they published on Google’s HCU. Only time will reveal if this pattern extends to other sites. #seo #googleupdate #algorithmic_update #housefresh

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What is AI Overviews' impact on SEO? We dug into our SEO clients' search data to determine how AI Overviews has impacted their search efforts. Look at our latest research study to learn about our discoveries so far. https://buff.ly/3Yp4Cop #SEO #DigitalMarketing #Marketing #ContentMarketing #WebDev #WebDesign #HuckleberryBranding #NashvilleTN

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“90.6% of content gets zero traffic, according to Ahrefs. That's because SEO-writing and PR-pitching are two vastly different propositions.” - Rick Pendrick via MarketingProfs https://zurl.co/ld7H #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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What if your website became the resource professionals in your niche visited directly to find the best information... instead of Googling the topic? If I can't find your website's newest, best content on your most authoritative topic without using Google, you're doing content marketing wrong. And you will lose the SERP to better websites. What if instead of complaining about SERPs -- most of which are bad BECAUSE of keyword-focused SEO, CRO, and content marketing/affiliate content "best practices" -- you built the better resource? What if you build a homepage that showcased the reasons to return to your site on a daily or weekly basis? What if you stopped trying to rank and started making a destination? What if you did the best instead of doing the most? My observation is that very few companies in ANY sector are building great content right now because they are hung up on keywords and SERPs and ranking factor SEO. Look at the NYTimes, at Semafor, at Smashing Magazine, at Pitchfork, at NNGroup. I know those sites regularly publish great content, and I visit to see what's new. And hey! Those sites often own SERPs for many topics because Google knows people like those websites. Because search authority is about entities AND user signals, not about keywords and consensus content and standalone articles. Landing pages are newspaper clippings. Great websites are authoritative books. #contentmarketing #seocontent #seo #ux #userexperience

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See our professional content writers' observations about AI-generated content and learn what it means for content marketing. #bloggingtips #contentcreation #SEO #digitalmarketing #B2Bmarketing #businesstobusiness #SEOprofessional #cltbusiness #cltbusinessowner #marketingagency #blogging #contentmarketing

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What if the right SEO tool could transform your online presence? With so many options out there, it can be tricky to find the perfect fit for your needs. This article breaks down some of the top SEO tools on the market, highlighting their unique features and use cases. I appreciate how it emphasizes the importance of selecting tools that align with your specific digital marketing goals. Whether you’re aiming to improve site speed, enhance keyword research, or gain insights from competitive analysis, there's something for everyone. Have you found an SEO tool that made a real difference for you? I’d love to hear your experiences and recommendations! https://lnkd.in/gnkXgnfH

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Nonprofits, are your Facebook ads falling flat? 🤔 The problem might be that you're trusting Facebook's default settings. The truth is, these presets aren't designed for nonprofits (or anybody for that matter). To get real results, you need a targeted approach.🎯 Focus your ads on older demographics (50+) and stick to Facebook feed posts only. 👍 This strategy maximizes your chances of reaching donors and securing those crucial donations. Want to learn more about optimizing your Facebook ads for fundraising success? Leave your feedback and questions in the comments below! 👇 I'll answer.

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I've been managing writers for SEO agencies for over 3 years now, and never have I seen a more absurd problem occuring than now: AI Score Checkers. As an employer or agency, you need to understand that no matter how much you're paying for your premium AI scoring tool, it is giving you inaccurate results. Writers who habitually write in a manner that's consistent and incorporate good vocab are continuously having their work flagged as "AI". Not only do they have to spend hours decreasing that score to an "acceptable" range, but the quality of the end result is falling as well.. because bad pieces are obviously not AI-generated. The result? Irritated employees who are beginning to dread work, long turnaround times, and inconsistent work quality. Please consider the following: For employers: Google is not going to penalize you based off some vague criteria. Give your writers the flexibility and judge them for the quality and authenticity of their work. Please know that editors and readers can tell if the content was purely GPT generated at a glance. Leave them to their work. For writers: If you are facing trouble decreasing your AI scores, try the following: -Eliminate or reduce words like compelling, craft, leverage, resonate, etc. Here's a better list: https://lnkd.in/dCvkBpEN. -Look for any repeating phrases or words and dig out synonyms for them. Unintentionally repeating KWs is the most common reason for high AI-based penalizations -Make sure not every other sentence is starting with "This" -Move around your paragraphs and sections -Add some informal sentences and human elements to throw the checker off. Hope that helps. You can always drop me a DM if you need help with managing the quality of your work :) #AI #ArtificialIntelligence #SEO #Contentmarketing #contentwriting #blogwriting

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Discover how NeuronWriter's lifetime deal can elevate your content strategy without breaking the bank. This video explores its unique features, including NLP keyword analysis and automated optimization, making it a powerful tool for content creators and SEO professionals. #SEO #ContentOptimization