Ian Blaine

So, Rupert Murdoch's Fox Corporation is entering the UK's highly competitive free, ad-supported video streaming market. What should we expect? It's true that with rising costs, the market could be primed for free streaming services, with UK subscribers already spending almost £700 per year on subscription services such as streaming, according to our research https://lnkd.in/eATGVGdj. However let's not forget that originally free ad-supported services like iTVX and Channel 4 eventually moved to a subscription model to help us avoid the ads. On the other side of the market, previously ad-free 'premium' streaming services like Prime Video & Amazon MGM Studios and Netflix have introduced ad-supported tiers to cut subscription costs. Is it inevitable that the market moves to the middle? Relying on purely ad-supported content could be risky — will the business case work? On one hand, it widens access to those who have been previously priced out. On the other hand, our data revealed that over a quarter of subscribers have cancelled services due to the introduction of ads onto streaming. Put simply — ads can be a turn-off. Add that to the fact that introducing yet another subscription to an already crowded space might be tricky. Two-thirds of Brits already say there are "too many" subscriptions right now. Good luck, Rupert. You might want to read our European Subscription Wars report for some more insight into this market. https://lnkd.in/evKwbVrZ #Streaming #Subscriptions #UK

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On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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What better way to kick off Season 5 of "OTT Executive Podcast" than to interview one of the pioneers of the #streaming industry-- Allen Media Group's Michael Senzon. We covered a lot of ground including Michael's start at "Late Night with David Letterman", his first forays into streaming at CNN and NBC News, and the future of local. Along the way we discuss cool topics such as #AI and streaming #UX. Not to be missed. Watch here on YouTube: https://lnkd.in/ePQ9BfTb Or listen on any podcast platform (Apple, Spotify, Amazon, Google, etc.) by searching on "OTT Executive Podcast". Don't forget to hit the "subscribe" button. Thanks! 1) Interning for "Late Night with David Letterman" -- can people still start their M&E careers that way? 2) CNN Digital role; 3) Launching first live news streaming service; 4) The "Great Big Story" story; 5) CNBC and NBC News #OTT products; 6) Partnership with Pluto; 7) What was the inflection point where streaming became "real"? 8) Current Allen Media Group role as President of Digital; 9) What is the future of "local" in streaming? 10) Current state and future of streaming UX; 11) Role of AI to improve content management and UX-- "AI will eventually build the ultimate streaming service"; 12) Michael's passion for writing, being creative, and using AI to create new logos; 13) Michael's advice to people starting their M&E careers "ask how can I be helpful"-- take action, be humble, be useful.

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There is a lot of focus on Ai and captioning. However, what's more important is scalability and simple deployment of caption insertion. Affordability with no limits. Specially for larger projects like sports tournaments and events with multiple concurrent channels running daily. SyncWords platform is the answer.

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Interested in learning how our Ultrix Hyperconverged Solution is helping our customers simplify their productions? Check out the link below!

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Luminate's MidYear report includes a glimpse into consumer awareness, interest and intent from our Audience Insights. Want to learn how to subscribe and access more broadly for your business? DM me.

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Very insightful article shedding light on the interplay between SVOD and FAST services. Some consumers are shifting from subscriptions to FAST platforms, while others are finding new programs and subscribing to services. The hope is for both types of services to become more complimentary in the future. Great read!

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Transparency is a concern for buyers of streaming ad inventory. The challenge often begins with buyers dedicating substantial budgets directly to streaming platforms, marking a departure from the conventional TV landscape where advertisers typically concentrate their buying efforts directly with networks and channels. #FAST #CTVAdvertising https://lnkd.in/g4SPkYW5

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🔥 Exciting news! 🔥 Grabyo has fully integrated with #Threads so our customers can now seamlessly publish videos directly to #Meta's newest platform. This integration allows for more dynamic and immediate content sharing, making it easier than ever to engage with audiences on Threads. Learn more here 👉🏻 https://lnkd.in/dXQt_tdR   #Grabyo #Threads #SocialMedia #VideoPublishing #Meta

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Do you know if your audience is getting the most out of your live streaming service? Explore how observability can transform your live streaming service with wise words from Bitmovin's own Paul Macklin. Dive into the world of monitoring, alerts, and our new live heartbeat feature to optimize performance and reduce interruptions for your audience. https://okt.to/gFTeV7 #LiveStreaming

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In the fast-paced world of online streaming, delivering high-quality live content is essential to stand out. Mogi's white-label OTT platform solutions, including VOD and Live TV, make it easier than ever. Here are 8 actionable steps to improve your live-streaming quality: Prioritize Robust Infrastructure The backbone of high-quality live streaming is a robust infrastructure. Reliable servers, high-bandwidth internet, and professional-grade equipment are essential. Mogi’s OTT solutions ensure smooth, buffer-free content delivery by integrating with top-tier infrastructure. Opt for Adaptive Bitrate Streaming Adaptive Bitrate Streaming (ABS) adjusts video quality based on the viewer’s internet speed, ensuring a buffer-free experience. Mogi supports ABS, enabling your content to reach a broader audience without compromising quality. Enhance with High-Quality Encoding High-quality encoding maintains visual appeal even at lower bitrates. Mogi’s platform integrates with leading encoding software, delivering crisp video quality across all devices and bandwidths. Mogi's encoding engine, PANTHER, provides exceptional service seamlessly with the platform. Secure Reliable CDN Integration Content Delivery Networks (CDNs) are vital for fast, reliable global content delivery. Mogi’s OTT solutions are compatible with multiple CDNs, offering flexibility for geographic and scale needs. Leverage Low Latency Streaming Low latency streaming minimizes the delay between your broadcast and the viewer’s screen, making interactions immediate and engaging. Mogi’s platform is optimized for low-latency streaming, keeping your audience in sync with the action. Invest in Professional Production Equipment Quality production equipment like professional cameras, microphones, and lighting enhances your live stream. Mogi’s OTT solutions support high-quality feeds from professional equipment, ensuring top-notch content. Monitor and Analyze Performance Continuous monitoring and analysis provide insights for improvement. Mogi’s analytics tools offer detailed breakdowns of viewer engagement, stream quality, and technical performance, aiding data-driven decisions. In Conclusion Elevating your live streaming quality is about creating a seamless and engaging experience for your audience. With Mogi��s white-label OTT solutions, you have the tools to ensure your live streams are of the highest quality. From robust infrastructure and adaptive bitrate streaming to professional equipment and insightful analytics, each step is crucial for streaming excellence. To launch own Live Streaming Platform - https://lnkd.in/g5hH4gGJ #mogi #mogiio #OTTPlatform #ott #Whitelabel #Entertainment #filmmaker #LiveStreaming #vod #Videostreaming #VideoOnDemandPlatforms #LiveStreamingPlatforms #EnterpriseVideoStreaming #LiveStreamingSolutions #VODPlatformProviders #WhiteLabelStreaming #OTTPlatformProviders #WhiteLabelOTT #VideoStreamingSolutions #StreamingSolution #OTTdevelopment #vodservices

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🎥 From Linear TV to CTV: Media Consumption Evolved 📺 It's a good time to think about the journey of TV advertising, from the days of NBC, ABC, and CBS to the era of on-demand content with OTT and CTV. Connected TV devices have transformed our media habits, with over 90% of households now streaming their favorite shows. It's a really good time for automotive dealers to embrace the on-demand society and discover how CTV should be part of their strategy to reach, educate and engage with car buyers. #DealerAlchemist #MediaEvolution #CTV #OTT #DigitalMarketing

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🎥 From Linear TV to CTV: Media Consumption Evolved 📺 It's a good time to think about the journey of TV advertising, from the days of NBC, ABC, and CBS to the era of on-demand content with OTT and CTV. Connected TV devices have transformed our media habits, with over 90% of households now streaming their favorite shows. It's a really good time for automotive dealers to embrace the on-demand society and discover how CTV should be part of their strategy to reach, educate and engage with car buyers. #DealerAlchemist #MediaEvolution #CTV #OTT #DigitalMarketing

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Circana predicts a U.S. video game market rebound in 2025. Despite challenges in 2024, including hardware revenue declines and a shift to PC and mobile gaming, the future looks bright. Anticipated releases and accessory sales indicate significant growth ahead.

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The #OlympicGames stand out as a truly unique #streaming event, unparalleled in both the volume of content and the vast global audience it attracts. Streaming providers understand that delivering an outstanding user experience is crucial to meet the expectations of their viewers. To achieve this, they must effectively manage various workflows and processes throughout the entire content lifecycle. Successfully navigating these challenges requires a comprehensive and adaptable infrastructure solution that integrates scalable networking, computing, and storage capabilities. Check out this blog from industry experts Matthew George and Marco Zacchello, discussing discuss how #DigitalInfrastructure services can help streamers scale capacity quickly and cost-effectively to support major events.  

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🎙 In our latest podcast, I talk with Grabyo's US Sales Engineer and ex-traditional broadcaster, Craig Gorbunoff, on the use cases of #cloud technology and how it can unlock new live content strategies and revenue streams through alternative broadcasts, digital programming and low-cost, high quality live match production (yes, it's really got there!). We also discuss how it can help organizations reach new audiences through live vertical video and - last but by no means not least - fuel the rise of women's sports!

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