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Articles by Anand
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How can you use market research to develop a positioning framework?
Many companies (especially ones that build mass products for consumers) use "market visits". I saw this first hand working at Bharti Airtel. By visiting a different consumer group every week or two the goal is to hit up the same set of stakeholders and largely discuss the same questions/topics. While each visit is unique, once in a while a blinding insight comes up in conversation. Using these to build a monopoly on consumer insights is considered a meaningful differentiator in these sectors.
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How do you use storytelling to showcase the value of your product or service?
I'd start with simple things like telling your own story, how co-founders met and decided to work on an idea, why this idea is the most compelling one to dedicate years of your life on etc. Before focusing on more complex aspects even getting the basic pieces of your story helps immensely (especially where you need to communicate it in a short amount of time)!
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How can you differentiate product manager roles across industries?
Here is what I think good PMs do across industries - 1. Steward of the end user. 2. Bringing clarity of purpose. 3. Guarding the front door. 4. Launching products that solve user pain points. 5. Creating product coherence that reinforces the brand. 6. Growing through word of mouth. 7. Happy employees guarantee happy users. 8. Looking to the future and picking technology bets. 9. Assembling best talent. 10. Instilling pride of ownership.
Activity
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Had an incredible time sharing the stage with Jose Aleman from Diligent at Dreamforce yesterday! We dove into how Everstage is empowering…
Had an incredible time sharing the stage with Jose Aleman from Diligent at Dreamforce yesterday! We dove into how Everstage is empowering…
Liked by Anand Chandrasekaran
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Extremely delighted to inform that we have launched our conversational AI platform, ConvoZen.ai along side Google on Google Cloud as ISV…
Extremely delighted to inform that we have launched our conversational AI platform, ConvoZen.ai along side Google on Google Cloud as ISV…
Liked by Anand Chandrasekaran
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The best AI-first CX product offering, covering both front line and back office contact center automation, got significantly better today - ✅…
The best AI-first CX product offering, covering both front line and back office contact center automation, got significantly better today - ✅…
Shared by Anand Chandrasekaran
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"Kaun kehta hai ki aasman mei surakh ho nahi sakta, ek pathar toh tabiyat se uchaalo yaaro" ZET Partner business is now CM positive, which seemed…
"Kaun kehta hai ki aasman mei surakh ho nahi sakta, ek pathar toh tabiyat se uchaalo yaaro" ZET Partner business is now CM positive, which seemed…
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Welcome to Crescendo, Zack Urlocker!
Welcome to Crescendo, Zack Urlocker!
Shared by Anand Chandrasekaran
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Our most significant product update yet. Crescendo technology platform is now enterprise ready. #GenAI #CX #CCTR https://lnkd.in/evnwz7tY
Our most significant product update yet. Crescendo technology platform is now enterprise ready. #GenAI #CX #CCTR https://lnkd.in/evnwz7tY
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