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Hamilton Elementary School PTO
- Present 7 years 10 months
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Mark Ordover
What an excellent synopsis by Neal Behrend and Brittany (Lange) Marshall regarding their Beta testing of the new SearchGPT platform. Given the recent Antitrust decision against Google and this emerging competitive technology, the time may be ripe for a shake-up in the search world long dominated by Google. The authors provide an excellent review of their beta testing for Insight Partners. Read on… #SearchGPT #SaaS #Marketing
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Asad Haroon
Looking over this report, just released on Wednesday, it's interesting to see that only 26% of organizations are currently measuring and attributing their ABM programs separately. It seems that while many recognize the potential benefits of ABM, some still hesitate to fully commit to its specialized metrics and processes. However, it's encouraging to note that an additional 36% of organizations plan to implement ABM-specific measurement in the next 12 to 18 months. This shows a growing recognition of the importance of these metrics. Looking forward to seeing how this trend develops! https://lnkd.in/gyJKru3T #ABM #MarketingMetrics #BusinessGrowth
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Dr. Alvin Glay
Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!
143 Comments -
Shane Stender 🌊
For today's brands to remain relevant, they must craft marketing campaigns with consumer privacy and agency in mind. Organic content marketing through effective storytelling is one tried-and-true strategy that will never go out of style, along with utilizing both brand-driven content and user-generated content. In sum, the less invasive your strategy, the better. 👍🏻 #ConsumerPrivacy #Personalization #DigitalAdvertising
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Meredith Fuller
Be Intentional about Using Intent ‘Intent’ is one of the buzziest #B2Bmarketing buzzwords going these days - and for good reason. Many martech solutions have been built upon the premise and the promise of evaluating buyers’ digital body language (i.e. engagement with a particular set of keywords, terms and phrases) to determine if - and where - they are on a buying journey for a particular solution. At Quarry, we often employ intent assessments to help us prioritize and segment accounts for targeted marketing. While that is the most common way to leverage intent analysis, there are many other ways to take advantage of its insight. Here are a few: - Buyers’ interests:Intent can reveal the topics, issues and themes of greatest interest to your target buyers. This knowledge can (should!) inform marketing content development. - Competitor insight: By evaluating intent vis-a-vis competitors’ branded terms, you can gain real-time insight into who is being most frequently searched and evaluated by your target buyers, ensuring that your competitive positioning is on point - and pointed at your greatest threat. - Pre- and post-analysis: Leading up to a major corporate announcement (merger, acquisition, divestiture, etc.) an intent evaluation can provide a baseline of interest and engagement with your brand (via branded terms) within a specific group of accounts, be they customers, prospects or a mixture. An assessment of the same terms within the same account list,post event,will provide you with an indication of how much of a ripple the news caused. - Current customer unease: Do you know how actively your current customers are exploring or evaluating your competition? An intent assessment can provide powerful insight here as well. Employing intent evaluation for this purpose - particularly 6 and 3 months out from contract expiration or renewal, for example - can help you identify customers at greatest risk of churn. - SEM intelligence: Intent assessments can provide excellent insight into terms and phrases that should be considered from a search perspective - whether paid or organic. Perhaps there are terms or phrases surging that you’ve not considered incorporating into your PPC strategy, or ones that you should consider more persistently incorporating into your website copy. - Sales support: Intent can be a fantastic means of supporting sales with timely, relevant insight into their accounts' interests and priorities. Keeping sales abreast of the scores, buying journey stages and topics of interest of their key accounts allows sales to adjust their outreach accordingly. If you have an intent platform, using it for any of the above will improve its ROI; if you don’t, reach out and we can discuss how Quarry might be able to assist. I promise we have good intentions. 😀
151 Comment -
Robert Haydock
If you're an enterprise retailer, how do you personalize your daily email? The most advanced systems like Adobe Scene7 and Movable Ink DaVinci pick from pools of static content. I would consider this advanced segmentation, not personalization. The future of personalization within email is the "composition engine" and the results speak for themselves. We're seeing 11x or more return on spend with every enterprise retailer, without any change to their daily email workflow.
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Chad Schulte
As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/er2kGpqn #ContextualAI #CTVAdvertising #InnovationInMarketing
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Conrad Saam
This is a very important read: Google quietly testing "Message Multiple" through LSAs and offering zero transparency to advertisers. This means, while you may think you are paying for a phone call from a prospect, you really are just one of four competitors getting a message.... and you have NO IDEA how much each of those different leads costs you. If you are an LSA advertiser, this is a must read (and also... track your economics for LSAs very very carefully.
91 Comment -
Koley Corte
Love this quote: "Low tenure doesn’t equate to failure." CMOs are moving in and out of their roles at a pace unmatched in the past decade - a signal that the role is becoming more dynamic than ever. Important to point out: this decline doesn't necessarily signal poor performance. More often, it reflects CMOs being tapped for even bigger and more senior leadership roles at their own or other organizations. Just another confirmation that marketers bring invaluable skills and strategic ideas to the table! #CMOs #Marketing #Leadership #Tenure
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Nik Hengel
Even if cookies never die, they'll never be the most efficient and effective way to truly understand customers. "Invest more heavily in first-party data collection. Fine-tune your attribution models to optimize first-party data, focusing on identity resolution as the key to creating a consistent and enhanced customer experience across touchpoints." What do you think?
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Matthew Dybwad
To my independent DSP peers -- here's to making it without epic self-dealing in the face of decades of blatant monopolistic practices by the largest player in the market. Pro tip: if you're going to conspire broadly to kill off your competitors, perhaps don't give your monopoly building projects such catchy names: https://lnkd.in/ec39wMBr
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Hugh Scallon
✅🖥️ AdExchanger (5/31): “Programmers are trying to “slow down the pace of adoption” for auction-based bidding, said a buyer. One way they’re doing so is by limiting the supply they make biddable. Instead, pubs prefer to gatekeep their prized inventory with a high price tag attached to the “premium” label. Programmers can also maintain this level of control and pricing with PG deals, which are essentially automated insertion orders sent through programmatic pipes. But because CTV publishers are slower to make their inventory available in open auctions, agencies still consider programmatic as a nice-to-have – and not a requirement – for CTV campaigns, the buyer said. The majority of CTV ad buys are still happening via insertion orders or programmatic guaranteed deals. Agencies want to be able to bid on more CTV inventory for better scale, targeting and cost effectiveness. But for that to happen, buyers must make their sell-side counterparts reconsider the meaning of “premium.” ⬇️ #streamingtv #programmatic #avod #ctv #ott https://lnkd.in/ehnQj5Wu
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Pablo Galiana
WHY CTV IS THE NEXT BIG THING FOR CPG ADVERTISERS? 1. Linear TV is for 50+ population only 2. The rest are streaming via CTV, so it is 90% incremental reach 3. CTV blends the impact of TV with the targeting of digital 4. CTV provides more data on performance and views that Nielsen GRPs 5. CTV drives better brand lift than linear TV (thanks to data) Now, this is not the comfy old TV world... - It is fragmented and complex - AVOD, FAST, OTT, SVOD, etc. - Advertisers and agencies have less bargaining power - many ways to buy - Measurement is still in development But, all in all, expert sources predict CTV will equal TV advertising by 2028 in US. At Teads we are making CTV easy by doing all the heavy lifting on our side. Venture safely into CTV using Teads.
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Sam Kessenich
Search is going to change, but it's going to be a long process. It's been changing for years now - the 10 blue-link days are well behind us already, and Search Marketers have been continually adapting. "AI has been a part of search for many years and that web ecosystem still plays a role in making search useful." What I think is important to keep an eye on? Nearly every new addition to SERPs has caused users to stay on the Search Result instead of sending them to an owned website. I expect as AI continues to evolve and users treat search engines as "answer engines", that trend will skyrocket.
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Jeremy Orritt
The CMO role has shifted from traditional branding to a more data-centric role. This podcast suggests this may be risky for CMO's if AI takes over some of those roles. "As AI becomes more commonplace, CMOs must better incorporate storytelling and differentiation. The next evolution of the CMO role is being emotional with a super data-oriented foundation."
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