NeoReach

📦 Meme Marketing — Is anyone truly ready to move on? Jason Levin ✏️ , author of the viral meme newsletter ‘Meme Alerts’ surely doesn’t think it’s in anyone’s best interest to — and for good reason. In his breakdown of meme culture for Hubspot, he argues memes are simply the “digitally native version” of newspaper ads — it’s simple, we’re engaged by humor. Whether it’s 🍏Charli’s Apple dance or 🧪”1700s hair growth potions” is entirely beside the point. While it might seem niche to some, meme marketing continuously takes over campaigns across industries year-after-year (📲and it’s here to stay📲). 🏆 So, how can brands acquaint themselves with memes? For professional reasons, of course:🏆 ⭐️ 1. Leverage niche industry struggles. You know best — what do you nag about in the office, find troublesome with new campaigns, or find particularly annoying about your commute to work as a marketer? Leverage that insider knowledge to make equally humorous & relatable content. ⭐️ 2. Embrace the ~careful~ cringe. Don’t overdo it. It never hurts to hire digital natives to police your content’s cringe meter. ⭐️ 3. Respect the boundaries of offensiveness. It goes without saying that you shouldn’t incorporate hateful language or offensive perspectives into your content. But, don’t forget that there’s a humorous & enigmatic line most meme culture experts consider to succeed. ⭐️ 4. Learn your tools, craft a style, & don’t overthink it The better you can embrace the seemingly nonchalant nature of meme culture, the better. It’s not only a visual sign of brand awareness for your audience, but a glimpse at your authenticity. https://lnkd.in/edHqWj9

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🎾 The U.S. Open is coming to a close after a week of headline worthy tennis, influencer-studded FYPs, and of course, plenty of infamous “Honey Deuce” taste tests 🎾 💻 Reddit is quickly becoming the platform for the people – boasting impressive search rankings, human-first perspectives for users, and growing ad revenues 💻 🐣 The past week has been big for X. Alongside Brazil’s official ban and Starlink’s last-minute compliance, their global affairs head, Nick Pickles, has announced his resignation 🐣 🏆 As the Paralympic Games Closing Ceremony quickly approaches, athletes & coordinators reflect on this year’s historical viewership and preparations for LA in 2028 🏆 📹 Financial support start-up Spotter announced their new AI tool, Spotter Studio, being tested by YouTubers like Mr. Beast to brainstorm new content ideas 📹 Read more about the above stories & MORE in our industry newsletter. Join the email list below! https://lnkd.in/gTE4mHf8

💡What’s on your TikTok FYP this week? 💡

☔The creator economy news you missed this week ☔ 🌝 The ‘demure’ Jools Lebron admits the trademark dispute over her massive trending phrase has been ‘handled’ by her team 🌝 ☁️ Shifting their focus to new AR experiences and products (like AR glasses??), Meta has announced they’ll be shutting down their Spark AR Studio program in early January 2025. Creators urge newcomers to diversify their platforms following the announcement, arguing their compensation & security with Spark was quickly removed ☁️ ☀️ Instagram announces new content personalization tools, including new text fonts, stickers, animations, & effects for creators. In addition to updates for reels & story creation, users will also be able to include up to 20 photos in carousel posts ☀️ ⭐ YouTube creators can now share their channels with a simple QR code. Tap “You” > “Share Channel” > “QR Code” in the YouTube app to get your personalized code ⭐ 🫧 ”Corpcore” is the newest TikTok fashion trend, capturing the essence of corporate office wear in an equally eccentric and contemporary way. Pull out your collared shirts and dusty loafers – fall is quickly approaching & you’re hip & trendy 🫧   🗞 Read about the above stories & MORE in our industry newsletter below 🗞 https://lnkd.in/gTE4mHf8

Newsworthy creator economy headlines this week 👇 👇 👇 🍂 YouTube’s expansion project with Shopify will run in direct competition with powerhouse TikTok Shop. Creators will have the options to both curate product & brand lists for their audiences, while also monetizing older content. 🍂 ☕ Traditional media is OUT and social media is IN this election season. As campaigns rebrand their channels, expand their social presence, & adopt the support of massive influencers across platforms – it’s clear why 40% of creators have been approached to support a campaign. ☕ 🌲 Stephen Nedoroscik, aka “Pommel Horse Guy,” is yet another example of nearly overnight success online – right behind the demure Jools Lebron, Keith Lee, & Jake Shane. His upcoming debut on Dancing With The Stars will premiere September 17. 🌲 🎃 Twitch users are inevitably upset following the platform’s announcement of their plans to again raise sub prices. The same Tier 1 & gift sub prices from desktop will be implemented on mobile starting in October. 🎃 🥮 A record number of content creators attended the Democratic National Conference in Chicago this week – with Gen Z social media activists like Olivia Julianna hosting stand-out speeches amongst Hollywood stars & politicians. 🥮 🦇 Sabrina Carpenter teases her now-released song “Taste” with Instagram’s newest profile feature. 🦇 Sign up for our weekly industry newsletter to read more about the above stories & MORE…and yes, we’re already dreaming about fall. 💌 https://lnkd.in/gTE4mHf8 #creatoreconomy #socialmediamanager #socialmedianews

Newsworthy creator economy headlines this week 👇 👇 👇 🍂 YouTube’s expansion project with Shopify will run in direct competition with powerhouse TikTok Shop. Creators will have the options to both curate product & brand lists for their audiences, while also monetizing older content. 🍂 ☕ Traditional media is OUT and social media is IN this election season. As campaigns rebrand their channels, expand their social presence, & adopt the support of massive influencers across platforms – it’s clear why 40% of creators have been approached to support a campaign. ☕ 🌲 Stephen Nedoroscik, aka “Pommel Horse Guy,” is yet another example of nearly overnight success online – right behind the demure Jools Lebron, Keith Lee, & Jake Shane. His upcoming debut on Dancing With The Stars will premiere September 17. 🌲 🎃 Twitch users are inevitably upset following the platform’s announcement of their plans to again raise sub prices. The same Tier 1 & gift sub prices from desktop will be implemented on mobile starting in October. 🎃 🥮 A record number of content creators attended the Democratic National Conference in Chicago this week – with Gen Z social media activists like Olivia Julianna hosting stand-out speeches amongst Hollywood stars & politicians. 🥮 🦇 Sabrina Carpenter teases her now-released song “Taste” with Instagram’s newest profile feature. 🦇 Sign up for our weekly industry newsletter to read more about the above stories & MORE…and yes, we’re already dreaming about fall. 💌 https://lnkd.in/gTE4mHf8 #creatoreconomy #socialmediamanager #socialmedianews

Going through Olympics withdrawal? So are we! In fact, we missed it so much we made an entire report about all the social media frenzy during the 2024 Paris Olympics. Who gained the most followers? Which brand did the best? Find out more in the full report --> https://lnkd.in/esw5AT_w #paris2024 #omega #olympics #socialmediamarketing #neoreach

Leave a comment and let us know what you want to know next! Welcome to NeoReach's new content series that takes you behind the scenes of the Creator Economy! In the very first episode of NeoReach Crash Course, Stephanie Payas gives her favorite tips about how to negotiate with influencers 🤑 Do you have any other tips and tricks you like to use? #socialmediamarketing #socialmediamanager #socialmediamanagerlife #creatoreconomy #influencertips #neoreach

All the social media managers are so Julia 🍏 💚 🥗 📗 #bratsummer #charliexcx #socialmediamanager #meme #neoreach

Are you struggling to get the desired result for your influencer campaign? You might be making these mistakes! What have you learned from your mistakes? Share in the comments below! 👇  Don’t forget to save this post for later and tag a friend who needs to see this!