We’ve all trusted our gut, made assumptions, and let our lucky streak lead the way. But when your business is on the line - Guesswork Doesn’t Work. Learn more: https://bit.ly/3PYH1G1
Meltwater
Software Development
San Francisco, California 196,870 followers
Guesswork Doesn't Work. Meltwater for Media, Social and Consumer Intelligence.
About us
Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.
- Website
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http://meltwater.com/
External link for Meltwater
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Online media Intelligence, Social Media Marketing, SaaS, Public Relations, Artificial Intelligence, Media Monitoring, Social Engagement, PR & Influencers, and Information Technology
Locations
Employees at Meltwater
Updates
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Latest drop 💧 Our team has been working hard to make your life a little easier. Check out all the newest features here: https://bit.ly/4bUiICs
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Last year, 38% of you said you plan to increase your spend on social media in 2024. Has that changed? Take the State of Social Media Survey: https://bit.ly/4guYPEo
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What was your song of the summer? 🏝️ We used the Meltwater Suite to find out which Song of the Summer candidate generated the most global buzz. Find out which song took the crown: https://bit.ly/4erg2MT #songofthesummer #kendricklamar #sabrinacarpenter #shaboozey #charlixcx #dataresearch #popculturenews
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Meltwater reposted this
Chief Partner Officer | B2B SaaS | Industry Pioneer & Thought Leader | Ecosystems & Partnerships | Video Podcast Host | Market Evangelist
🎥 I had an awesome conversation with Doug Balut, SVP of Global Alliances and Partnerships at Meltwater, at the Partnership Leaders #Catalyst24 event in Chicago this August. Doug shared some amazing insights from his impressive career journey and the exciting work he’s doing to build Meltwater’s partner ecosystem from the ground up. Here are a few key takeaways from our conversation: 🔹 Doug’s Career Journey: Doug’s path from direct sales at Cisco to leadership roles at Sprinklr and now Meltwater has been defined by his focus on building partnerships. At Meltwater, he’s rapidly growing their partner ecosystem, making significant progress in just 10 months. 🔹 Building the Partner Ecosystem: Doug emphasized that it’s not about having thousands of partners but selecting the right ones to drive business outcomes. Meltwater is focusing on partnerships with agencies, digital marketing firms, insight analytics, global SIs, and tech partners to deliver real value. 🔹 Prioritizing Technology Partnerships: Meltwater’s powerful API, described as the “magic extension cord,” enables joint solutions with partners across different categories. Doug stressed the importance of blending partnerships—tech, agencies, and SIs—to create a powerful combination that delivers more than just individual products. 🔹 Cloud Partnerships: Cloud partnerships play a key role at Meltwater, simplifying transactions and providing expansive marketplace coverage. Doug shared how these partnerships create a multiplier effect by combining different types of partnerships to drive even greater value for customers. It was an enlightening conversation with Doug, and I’m excited to see how he continues to evolve Meltwater’s partner strategy! Thanks for spending time with us Doug! #Partnerships #Meltwater #PartnerEcosystem #Catalyst2024 #CloudPartnerships #TechPartnerships Bryan Mobley, Cindy Crowe, Johnny Vance, James Fircks, Kayla Fenner Applebach, Debbie Clasen, Amit Sinha, Ted Mathias, Kijoon Lee, Sam Gong, Nirav Desai, Asher Mathew, Tai Rattigan, Zach Foote
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Last week, Meltwater had the privilege of hosting over 70+ attendees at the iconic London venue, The Gherkin, with breathtaking views of London as the backdrop. We delved into the significance of AI for marketing, social, influencer marketing, PR, and communications teams. The morning commenced with an engaging session by Mark Atkinson, VP Services Sales, taking us through the evolution of AI. Followed by our expert panel featuring Natalie Vass, Olivia Wedderburn, Addison Burley and Andrew Bruce Smith who delved into practical applications of AI, the role of market research and the future of AI in Marketing, Social and PR & Communications.
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Street style triumphed over the runway this NYFW 👜👢 We used scene detection in our visual analysis feature to analyze key environments in NYFW, including hotels and other travel environments, runway shows, and, of course, the streets. One of our key takeaways 👇 Street style emerged as the most prominent environment: 👉 Comprising 70% of the images analyzed 👉 Generating the highest engagement at over 80% This shows that while fashion shows are central to NYFW, audiences are most eager to see what their favorite celebrities and influencers are sporting in the real world just outside of the events. Read more in our full analysis: https://bit.ly/3ZmqAZu
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Is TikTok taking another leaf out of Instagram’s book?! It certainly seems so. The app is introducing a similar feature to Notes, which has seen widespread use on Instagram. Read more social media updates: https://bit.ly/4bkuTYR
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What was your song of the summer? 🏝️ We used the Meltwater Suite to find out which Song of the Summer candidate generated the most global buzz. Using a list of 10 of the most popular tunes from the last three months, we examined the online, social media, and news conversation from May 15 to August 15 to see which of them made the biggest impact. Our data shows that Kendrick Lamar’s “Not Like Us” generated by far the most buzz, generating almost 3 times the number of mentions as Sabrina Carpenter’s “Espresso”. Shaboozey’s country hit “A Bar Song (Tipsy)” generated the most positive sentiment globally, while “Not Like Us” generated the most negative sentiment. This year featured a strong slate of Song of the Summer candidates, and we already can’t wait for next year! #songofthesummer #kendricklamar #sabrinacarpenter #shaboozey #charlixcx #dataresearch #popculturenews
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We recently wrapped up an amazing PowerUP Day in Kuala Lumpur, Malaysia, with over 100 clients joining us! 🇲🇾 A huge thank you to Stanley Clement, the CEO for Mediabrands Content Studio, Jazlan Zakirin, the Head of Marketing for Setel and our very own Sunita Howe, Senior Marketing Manager for Southeast Asia, for leading an insightful panel on leveraging data for day-to-day operations and strategic decision-making. We also shared the latest on Meltwater’s AI advancements and our exciting new partnership with Microsoft for Co-pilot, empowering businesses with next-gen tools. The day concluded with lucky draw prizes and amazing food but not after having four interactive breakout sessions designed to help our clients unlock the full potential of Meltwater's capabilities across various use cases. We hope our clients had fun networking and learning, we can't wait to be back in Malaysia again for another event! 🎉 Shaz Mohapatra Josh Drasta Ramnath (Ram) Bojeesh Laura Stewart Frances Li Janessa V. Cara Farin Vincent Widjaja Clayton Lam Keanna Chang Amanda Lim Qi Yin