House of Macadamias

Beyond excited to soon have our products launch in Texas’ favorite grocery store! H-E-B #houseofmacs

“Together we move forward, fuelled by momentum” - #SAMACMACDAY '24 Being part of the conversation here, surrounded by passionate farmers and industry leaders, is a reminder of how far we've come and how much opportunity lies ahead. A few key takeaways from David Sweidan, our feet on the ground at MacDay: - The consumer shift towards healthier, natural products is fuelling macadamia demand. - We’re proud that House of Macs is driving growth in North America, through branded products, marketing in health and longevity spaces. - There’s a shared optimism from South African farmers about future macadamia supply. As we write, this event is happening in White River, Mpumalanga, close to the Kruger National Park, amidst the beauty of the Lowveld. This region is particularly special to us, as it’s where our founder, Brandon Hiemstra, grew up - an inspiration for our brand's inception. We’re excited for what’s to come!

BRU BAR just got its first international retail listings in the USA with Giant Foods - (The GIANT Company) . It’s almost at the 1000 retailer mark and will triple over the next year. even sooner. What started as a side quest to create a healthy caffeinated snack, because i’m over drinking coffee throughout the day, and i need that long lasting kick. we created BRU BAR. A caramel mocha macadamia BAR. With no real expectations of high volume sales and to probably just remain on e com. things quickly changed after launching in October last year. It just tastes so damn good (all credit to House of Macadamias & Brandon Hiemstra) that it just started spreading organically. The team is now growing and we are going to now begin our marketing journey. Our approach was backwards. we first tested out to see how the product performed with little to no marketing besides some mentions on my youtube, to now going into full swing over the course of the next year, through the creation of content that’s pretty bold i’d say. haha. i have learned a sh*t load in this short space of time building a ‘creator’ product and have shared it with you below. 1. STOP using the word ‘disruptive’ 😂 it’s the most overused and misunderstood term when it comes to branding. 2. Understand the clear difference between identity and image. Brand ‘Identity’ Builds Recognition and Loyalty where as Brand ‘Image’ has a Direct Impact on Sales and Reputation. identity is inward, what the brand understands if itself and wants others to. image is purely as the consumer / external community sees it. the goal here is to bring those two as closely together as possible. 3. The product shouldn’t just be good, shouldn’t just taste good, shouldn’t just always arrive on time, it should be greater than anything else that’s out there. 4. Don’t get swayed by the idea you can attach a product to a creator and invest a huge portion of your resources into execution rather than the quality of the product itself. it’s so easy to forget the purpose of your brand when you focus solely on marketing a product. 5. Chasing trends for the sake of pushing relevancy or staying in the capsule of current demand is dangerous and takes away from focusing on strategy that will build future demand.

We had such a good time at the #McLaneEngageTradeShow in Nashville last week! Thank you to all the friendly faces stopping by to say hi, and experience our one-of-a-kind macadamia products!

Join us at the McLane Engage Tradeshow in Nashville 28-30 August!

Are Oxalates Bad for You? Read below which nuts to avoid! https://lnkd.in/d8nzQ_Pe

Monumental step in the House of Macadamias journey and all our macadamia farmers! 🇿🇦South African Macadamias headed into Kroger stores enterprise wide across the 🇺🇸 USA market in October 2024! Massive well done to our whole team and our partners who make this incredible journey possible! Humbled to lead the brands retail expansion and growth, this accounts been a dream listing since the brand started 4 years ago! Brandon Hiemstra Brendon Rogers

Struggling to stay energized on the go? Read our latest blog post on healthy snacks! https://lnkd.in/d92f6-M5

Which Plant-Based Milk is the Healthiest? Read our latest blog post here! https://lnkd.in/dwHfEtHp

Working with you & the whole House of Macadamias team on building BRU BAR is so fkn exciting man. And we’re just getting started 🚀 here’s to the next 1000 retailers!