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National Association of Theater Owners
LAS VEGAS, NEVADA - APRIL 09: Michael O’Leary, President & CEO, NATO, attends "The State of the Industry and a Special Presentation from Crunchyroll" during CinemaCon, the official convention of the National Association of Theatre Owners, at Caesars Palace on April 09, 2024 in Las Vegas, Nevada. (Photo by Jerod Harris/Getty Images for CinemaCon)
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What Happened to National Cinema Day? It’s Complicated
The deeply discounted end-of-summer theatrical event was wildly popular in 2022 and 2023, but that's also part of the problem.
By Tom Brueggemann
Top of The Line Weekly
A weekly digest that captures the best of our Top of the Line coverage.

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