“The Apple Ad to IBM when the IBM computer launched. Welcome to the most exciting and important marketplace since the computer revolution began 35 years ago. Read the opening sentence of Apple's Ad. Putting real computer power in the hands of the individual is already improving the way people work, think, learn, communicate, and spend their leisure hours. Ove the course of the next decade the growth of the personal computer will continue in algorithmic leaps. We look forward to responsible competition in the massive effort to distribute this American technology to the world. And we appreciate the magnitude of your commitment, because what we are doing is increasing social capital by enhancing individual productivity. Apple signed the letter to their new rival with the words, Welcome to the task. Apple was trying to advance a just cause and IBM was going to help them. IBM accepted the challenge.”