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Rush on the Radio

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What was it like to be a part of the supersonic ride on the Rush Limbaugh program, the highest-rated radio show in history that spanned 33 years and changed the American political conversation? James Golden, aka “Bo Snerdley,” was there from the beginning to the final, tearful episodes. As call screener, “Official Show Observer,” and friend of Rush, James shares the stories that grew an audience into tens of millions of devoted listeners. On the air or off, when Rush asked, “What do you think, Mr. Snerdley?” he meant it. James agreed, and disagreed, with Rush over the years, but they held the same values. “Rush’s legacy must be is framed truthfully and properly. The stories must not be lost. In fact, we need them now more than ever."

306 pages, Kindle Edition

Published November 26, 2021

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James Golden

22 books10 followers

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Displaying 1 - 30 of 51 reviews
Profile Image for Darla.
4,095 reviews955 followers
April 30, 2022
What I have is simply a loan, created by God, and it will be recalled at some point--because we're all going home someday.--RL

Who better to write about book about Rush Limbaugh than Bo Snerdley? If you listened to the program, you were well aware of the important role played by Mr. Snerdley. Rush was protective of his employees, so many had no idea that Snerdley's real name was James Golden. This book by Golden is a elegy, a memoir, and political commentary. It is clear that those who worked with Rush were a blessing to him as he was to them. The EIB was most certainly a special place in radio and I enjoyed learning more about all of it.
Profile Image for Colleen.
165 reviews2 followers
December 3, 2021
Rush on the Radio, James Golden a.k.a. Bo Snerdly

After Rush passed, Snerdly… I’m sorry, James Golden (who will always be “Snerdly” to people who listened) put together a twelve part pod cast series interviewing family, friends, and co-workers of Rush as a wonderful memorial tribute. The first quarter of this book was a summation of that series with excerpts from the interviews and biopics. I’d listened to the pod cast in real time so there was nothing new here for me, but then Golden went into details about his own life and career as it weaved in and out with Rush’s emphasizing the influence Rush left on him and the legacy he leaves behind with a call to other conservatives to help pick up the mantle. So, it’s only a partial biography of Rush Limbaugh. I imagine his brother will write a more complete biography one day. What you do learn in this book is an account of Rush as witnessed by people who were very close to him as an adult from his staff, to the guest hosts, to president Trump, to even James Carville whose wife, Mary Matalin, was a former guest host and long time friend to Rush. You learn of his humor, generosity, and what a great boss he was. There are also many, many excerpts of Rush’s monologues explaining conservative philosophy. If you’ve never heard it explained before, he taught an ongoing Master Class in it for 30 years, and the few bits and pieces chosen for this book are a good start if you’re curious to learn about it. Then you learn from Golden his personal journey from a former Black Panther evolved into a black Conservative. A vegetarian, black Conservative that doesn’t celebrate the 4th of July and has a healthy pride in his race. Healthy because, and it never really dawned on me until I was reading his viewpoints, how liberalism has poisoned the genuine and pure form of racial pride with identity politics. Reading about his life and how his attitudes changed is quite illuminating. And a large portion of the book is Snerdly’s commentary focusing on the pain it caused him to see Rush continually lied about in the media. He considered Rush to be his best friend. Naturally he wants to bring the truth to light about a man he loved like a brother. You would too if someone you knew was being judged unfairly. This is another attempt to set the record right that, sadly, many will not read. Not just liberals, but those who have believed the media’s portrait of him over the years and are afraid to investigate themselves. But those of us who listened know the truth. He also highlights his own contributions to the show over the years. His experiences with callers. The ups and downs of Rush’s last year. And he talks about how he’s carrying on Rush’s crusade in his own career. It’s a great book. Please, put aside your prejudices and read it. You’ll get a different perspective, if nothing else.
Author 20 books75 followers
December 5, 2021
If you were a listener to Rush Limbaugh, you knew “Bo Snerdley,” Rush’s call screener, real name James Golden. This book is his tribute to Rush, since he worked at his side for 30 years. He probably screened 1 million callers, being able to figure out within 5 seconds if they were going to be good or bad for the show (nothing more boring than listening to an awful caller, and to Rush, the show was everything. Like he said, correlating callers to music, “play the hits.”). You’ll learn a lot about Rush’s show and his legacy. James Carville even said: The way that you know a person’s legacy is how many knockoffs did he create.” He saved AM radio and essentially created talk radio. He had an incredible and fiercely loyal team that was quite diverse, but all shared the pursuit of excellence and were accomplished in their field. The media was never able to “cancel” Rush because the media didn’t create him. He created his own platform long before social media. Golden’s love for Rush as human being his heart felt and will give you a deeper appreciation of the humanity of these two colleagues, and friends.

You’ll learn a lot of biographical information on James himself, which was fascinating, having not known much of this—his love of radio and music from age fourteen, how he got his start in radio, playing in bands, the research he pioneered in the industry to get people to listen longer, his bout with cancer, how Walter Williams tutored him in economics, inspiring him with the question: “James, how many people does it take to create a pencil?” Eventually he took over the entire music department at WABC as music director and music research director. In 2021, he’s back behind the microphone at WABC with a weekday drive-time program, and one on Saturday morning. He discusses his political views, some of which are different than Rush’s. As a teen, he wanted to join the Black Panthers, and what changed him. He launched a political action committee, New Journey PAC to help spread conservatism. He writes, “RUSH used to say that conservatives can never win by being against stuff—no matter what the issue. We have to tell people what we are for—and how it will benefit their lives and futures. The reason there aren’t more Black conservatives is the same reason there aren’t more white conservatives—or pick any demographic. Everyone knows what conservatives are against. But we have done a dismal job creating and communicating solutions that we are for.” He discusses racial issues candidly and with respect to America’s original sin, he writes: China, the former U.S.S.R., Germany. Yet not one of these nations is looking backward— condemning the current population or government for their historical sins. These nations and most others that have committed these atrocities are focused on their future.

Another issue this book made me reflect on is the role of humor in persuading. I always believed it was incredibly effective, each joke being a tiny revolution, as George Orwell said. But my faith in humor as persuasive rhetoric has diminished, and Rush’s show had a lot to do with that change. There was no one better at parodying and irreverently poking fun at their ideological opposites, but as Golden writes:

The second and third decade of the Rush Limbaugh program, there was definitely a noticeable shift in attitude. We in the studio went from laughing at what we viewed as political nonsense or impossibilities, to realizing, Holy crap! This is serious. These liberal ideas could actually happen! This is when Rush shifted the focus away from a lot of satire, parodies, and humor to a more serious consideration of the ideas that were being pursued by the left.

Golden then attempts to sum up Rush’s legacy:

“When I speak with listeners about their love and respect for the man, I confess that I feel the same way and say, ‘I just had a better seat.’ They were in their cars and I was in the studio. But we grew to know the same man. Two names that define conservatism. One is Ronald Reagan, who was often called ‘the Great Communicator,’ and the other is Rush Limbaugh. I agree, but not necessarily in that order.”

Hard to argue with that.
2 reviews
December 3, 2021
Fantastic!

So good to hear from Bo Snurdley (James Golden) from behind the scenes at the Rush Limbaugh show. If you were a listener of Rush this book will be of emended value. Also, James Golden is a valuable resource of opinion and information in his own right. I look forward to following his career path going forward.
1,161 reviews68 followers
December 22, 2021
Very subjective tribute book to Rush Limbaugh written by his sidekick who fails to give a full picture of what it's like to have worked for the radio star. Rush was not a saint and was extremely difficult to work with (I know someone who worked with him)--but you wouldn't know it by this book. Golden only praises Rush instead of telling stories that share balanced truths. Ironically, the author makes a big deal out of claiming he was given advice by Supreme Court Justice Thomas to always give the 100% full truth, which this book fails to do.

Too much of the book is quotes by Rush from what he said on the air. Only part of it involves Golden's life story, which stops quickly and fails to give many personal details beyond his prostate cancer (and even that is summarized so quickly that we don't know specifics of his treatment or claimed side effects). Golden alludes to being a ladies man but there aren't any stories here about his personal life. He does use later parts of the book to trumpet his conservative views, which are refreshing coming from a black man. He succinctly explains why Democrats are wrong about just about everything. But then he says Republicans are too negative in pointing out bad politics without coming up with positive solutions--something Golden is guilty of in this book and Rush Limbaugh was guilty of as well.

There are some behind-the-scenes stories of working with Rush and how the show was put together but nowhere near enough. Golden mentions that he worked on Rush's TV show but gives no details. Why didn't this guy get specific and devote space to that instead of rehashing Rush quotes?

It's more of a memorial book, the kind of thing you say about someone who passed away and you don't want to mention the negatives. It seems incomplete, but some readers will be happy there is anything in writing about what it was like to work for the most popular talk host in the history of radio.
December 28, 2021
Well Done!

I’m usually an audiobook guy and I decided to buy this in hardcover. I rarely sit down to read books and this one only took 3 sittings to complete.

I had a 3 hour window of time recently and didn’t have my book, so bought it again for my Kindle.
The early portion had me in tears as James passionately described my “friend” Rush. Since his passing, I’ve wondered about “Bo’s” feelings of losing his actual friend.

This book is wonderful and a very easy read for someone who religiously tuned in 3 hours a day since pre-election of the Clinton Crime Family.

He honorably slips in all the trademark Limbaugh sayings throughout the book. Optimistic and inspiring just like Rush was and would want.

Again, at the end of the book, I found myself in tears. Not my style by the way.

Buy/read/gift this book if you love Rush and his dear friend Bo

I can’t wait to donate my book to the liberal library near my house so some closet conservative can read it and see the truth.

Thanks James Golden for all of your years behind the glass making the EIB network Excellent
1 review
December 10, 2021
Rush love

Thank you, Bo, for expressing yours and ours heartfelt love for Rush. Fun quotes are remenicent and entertaining. The information that you have included about today's trials and tribulations adds knowledge and understanding about what is happening in our world today. I found myself reading with a lump in my throat due to missing the man who was on loan from God.
Profile Image for Soozblooz.
240 reviews2 followers
July 6, 2022
I was so looking forward to Rush anecdotes and learning things I didn't know about him from his faithful sidekick, Mr. Snerdley. That is not what this book delivers, however. I didn't care one whit about the logistics or history of how Bo got where he was, or even Rush for that matter. I cared about incidents and events that Bo was privy to that would bring aspects of my noontime buddy back to me. Alas. The liberal (pardon me) use of Rush quotes was the only time the book came alive because I heard his beloved voice.

Profile Image for Vince.
135 reviews
January 18, 2022
As the title implies, this book is about Rush Limbaugh, but it is really about the author and his work relationship with RL. It is disappointing.
Author 1 book4 followers
October 25, 2022
Besides being a well-written tribute to the late Rush Limbaugh, Mr. Golden describes the inner workings of what Rush had named the EIB (Excellence in Broadcasting) Network, where what was apparently a very cohesive team of more than two dozen people worked for more than three decades producing the Rush Limbaugh Radio Show. I found the story compelling.

I was not among the several million regular listeners, but I tuned in when I happened to be in my car for whatever portion of the three-hour-long weekday broadcast was “on.” Still, I miss it, and I miss the man, because, despite the credit given to Rush for spawning so many other “talk-show hosts,” he had a style non-replicable by other mere mortals.

The term “style” is not really fair, because the essence of Rush Limbaugh—and seemingly of the author of this book—is much deeper and richer than any surface presentation. And it was such an understanding between “talker” and listener that fostered the admiration, the loyalty, and the respect of his radio audience. There was foremost the honesty. There was the admission of errors (Who is ever not fallible?) and effort to correct them. There was the courage. I occasionally disagreed with Mr. Limbaugh’s assertions, but time most often provided the evidence to prove him right. He argued against the hypocrisy and do-gooderism of his opponents with articulate reasoning and genuine kindness.

His enthusiasm for America and the liberty of its citizens to argue their way to ever-increasing fairness for all was an infectious aspect of his monologues. He was the precise opposite of “divisive,” which was a word used against him by those who did not want anyone to disagree with their own opinions.

Somewhere in these pages, James Golden wrote that there is no such thing as perfection in this world, but that there can be excellence if we strive for it. That was the objective for the EIB Network, and many of us believe it was supremely successful, thus our sadness for the loss of its founder.
8 reviews
May 26, 2023
I enjoyed this book so much. It's not often that I read something that motivates me to make a personal change, but Bo Snerdley's thoughts on how often conservative people are willing to be a jerk to vegans and vegetarians did that for me.

I agree that it's just not spiritual to mock those who feel that a restricted diet is a cruelty-free diet. There's even Old Testament precedent for that -- don't let your freedom to satisfy your appetite cause your brother to stumble. Bo's right; it's not worth offending people on a no-meat diet.

I never thought seriously about being a vegetarian before, but as a result of this book, now I will not mock vegetarians (yes, I thought they were ridiculous so I probably did at some time), am willing to join them, and have started making the change.

And all that is the cherry on the top of this sundae. It was a delight to learn more about Rush and I enjoyed reading Bo's take on issues. My copy of the book is full of highlighting. Definitely worth the money.
Profile Image for Berta.
32 reviews
November 24, 2022
I guess I had expectations. I expected this book to be about, you know, RUSH on the radio. Instead, it was really more about James Golden on the radio. Nothing wrong with his story, but it wasn't my reason for reading the book. I was looking forward to some behind the scenes stories about Rush and his work behind the Golden EIB microphone. Maybe anecdotes about Rush behind the scenes. What this was, really, was the story of James' career trajectory; his journey before, during and after working with Rush. There were quotes by Rush peppered throughout, but that's not really anything new to those of us who followed Rush throughout his career.
In addition, the thoughts presented, while interesting, were fairly jumbled and felt like stream of consciousness writing. Sometimes, things really didn't flow well from one paragraph to another.
All this to say, I didn't get what I expected, and I'm disappointed.
10 reviews
December 26, 2021
Great insight into Rush and his radio show from one of his best friends—Bo Snerdley—James Golden. For over 30 years one of the highlights of every day was listening to Rush’s take on the news of the day—one misconception of his critics was that loyal listeners like me didn’t have an opinion until Rush told us what to think—this couldn’t be farther from the truth. Rarely did I disagree with him but he articulated my thoughts so eloquently. There is a gaping hole in my life since his passing which will never be filled. Only his listeners will understand. Rush was an once in a generation icon. I miss him.
68 reviews
January 4, 2022
Very well written. Provides much insight into the behind the broadcast booth work it took to make Rush and his team the most successful radio show EVER. Further, Golden provides many of Rush's thought provoking and philosophical commentaries over the years. And then, Golden adds many of his own thought provoking and philosophical commentaries. Many of these really made me think and reread them several times. Highly, highly recommended even to those who were not glued to the Rush Limbaugh broadcast for years, like me.
5 reviews
January 8, 2022
A wonderful insider view of the great Rush, but an excellent overview of why he was so unique and inspirational. An insightful perspective for those who never took the time to know & understand Rush. You will learn why he was so consequential to the "real" conservative movement and who he truly was as a person. James carries forth the legacy of Rush with this excellent book and his new radio program.
160 reviews
September 5, 2023
For 33 years, Rush was my best friend, riding with me as I worked every day. He and I never met, but that friendship was as real as my review of this book. A few times, I choked back the tears as I remembered my friend through the eyes of Bo Snerdley. Thank you James for a wonderful book that allowed us as readers to have a glimpse back to better times, when Rush came on the air each day at 11:00 Central time. I miss him every day!!!
8 reviews2 followers
December 17, 2021
Loved the details

This was a great read! I didn’t want the book to end. It was so interesting to hear the behind the scenes interactions with Rush. Sounds like he was the same person off the air as he was on the air. A great human being that is missed so much by all his listeners. Thank you James Golden for writing this book.
Profile Image for John Lamiell.
52 reviews
Read
December 22, 2021
D N F

I have been a fan of Rush since his days at KFBK in Sacramento .. will eagerly await a definitive biography, but this book isn’t it. Reading it is like sitting in on a Memorial Service, a lot of wonderful tributes from various people, but became boring after about 100 pages of people all saying the same thing.
43 reviews3 followers
December 30, 2021
Mr. Snerdley did a great job sharing what is was like to get into radio and what is was like to work with Rush. This book brought back some good memories of listening to the show and made me miss getting to hear Rush every day. I appreciate James sharing his story and just getting to know him through this book. Thanks Bo!
29 reviews
December 31, 2021
At first it was hard to read without tears, but it became easier. I could hear Rush talking to us, and we need his wisdom and humor now more that ever.
There will never be another Rush. He really was a wonderful unique person who will not be forgotten by the millions that loved him, like a family member.
Profile Image for Brent Craig.
Author 2 books
January 25, 2022
I liked this book but it did not rise to a book a liked very much, hence 3 stars. The prospective reader should know the book is a great deal about the author— perhaps as much as it is about Rush and his show. I was it expecting it to be more about Rush than it was. It was still interesting. Just not what I expected.
Profile Image for Elyse Mcnulty.
721 reviews11 followers
March 8, 2022
Rush on the Radio by James Golden was a fantastic tribute to a one of a kind man. If you have only “heard” things about Rush, I strongly encourage you to take time to read this tribute and learn about the real man.His dedication, courage and talent will quickly be revealed. I read this in 2 days in every spare moment I had. Enjoy
9 reviews
April 2, 2023
This is a must read for all ditto heads! It was wonderful to once again be in the company of Rush and Snerdley! If you never listened to Rush and disliked him, this read will give you insight to a wonderful human being. Thank you Mr. Golden (Snerdley) for allowing us into your career and friendship with the GOAT.
30 reviews1 follower
December 14, 2021
Incredible read--of a man who worked with El Rushbo for more than 30 years. I enjoyed learning more about the man behind the alias "Bo Snerdley." If you enjoyed listening to Rush--you will love this book.
34 reviews
December 17, 2021
Quite a few Rush quotes - not that that's bad, and quite a bit of James Golden's views of the current state of division in the USA. Overall, a good read, informative about Rush, and illuminating about "Snerdley's" life.
1 review
January 6, 2022
Always was a big fan of Rush - got to know Snerdly better and enjoyed all his memories and how close they were. Miss Rush terribly and sent a sympathy note to Snerdly because he was such a faithful and wonderful partner with Rush.
2 reviews
January 29, 2022
Thank you Mr Snerdly

An amazing insight of the man on the radio by the man who knew him best. I hope everybody reads this book whether they are ditto heads or not. My liberal sister will hear it if I have to read every word out loud to her.
28 reviews
February 22, 2022
My husband was a big fan of Rush. I only infrequently listened to his program because it wasn’t possible while at work. But, I really enjoyed the stories about Rush and learning about James’ life.
Displaying 1 - 30 of 51 reviews

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