The Burbank Campaign

The Bob Iger succession sweepstakes are under way.
Iger works in mysterious ways and keeps his cards close to the chest. So close, in fact, that many of the would-be heirs who he has passed over in the last decade didn’t even know they were being passed over until someone else got a formal promotion. Photo: Valerie Macon/AFP via Getty Images
Dylan Byers
August 30, 2024

On Wednesday, ESPN chairman Jimmy Pitaro entertained gaggles of reporters at media day in Bristol and fielded questions about his grand strategy for transforming Disney’s storied sports network into a multiplatform lifestyle brand, replete with a flagship streaming service, a more personalized digital experience, a new social media strategy, etcetera. Amid some of the softballs, however, he was asked about something at least theoretically unrelated: Was Disney’s search for a successor to Bob Iger affecting his own stewardship of ESPN? 

Pitaro, of course, is one of four Disney executives officially under consideration for the role—alongside Disney Entertainment co-chairs Dana Walden and Alan Bergman, and parks tsar Josh D’Amaro. In reality, though, Bergman is considered a drive-by. And Pitaro, who is campaigning for the job from Bristol rather than Burbank, is also considered an outsider in what is generally believed to be a two-car race between D’Amaro and Walden. Regardless, the nearly decade-long obsession with Iger succession being what it is, this reporter wanted a window into Pitaro’s thinking.