Whether or not you think the Beatles are the best rock band of all time, it's hard to deny they're the best rock story*.* Their narrative arc-- of graft, tragedy, and stardom; of genius emerging and fragmenting-- is irresistible. More so when you factor in the sense that they drove their fascinating times as much as mirrored them.
But the satisfying sweep of the Beatles' epic risks doing them a disservice. It makes their achievements and development feel somehow predestined, an inevitable consequence of their astonishing talent. Of course, this isn't the case: Every record they made was born out of a new set of challenges and built around tough decisions. The marketing of the band over the past few decades by their record label, Apple, has been aimed at creating a sense of apart-ness: Let lesser talents digitize their songs, feature on compilations, sell their music to samplers. The Beatles are different. This flatters listeners who were there, but setting the band apart from the rest of the pop world risks sterilizing their music and making newcomers as resentful as curious.
Besides, at the start they weren't so different at all. Britain in the early 1960s swarmed with rock'n'roll bands, creating local scenes like the Mersey Sound the Beatles dominated. Rock'n'roll hadn't died out, but it had become unfashionable in showbiz eyes-- a small-club dance music that thrived on local passion. It was raucous, even charming in a quaint way, but there was no money in it for the big-timers of the London music biz.
At the same time the record market was booming. The Conservative UK government of the late 1950s had deliberately stoked a consumer boom: Aping the post-war consumption of the U.S., more British households than ever owned TVs, washing machines, and record players. The number of singles sold in Britain increased eightfold between the emergence of Elvis in 1956 and the Beatles in '63. Combine this massively increased potential audience with the local popularity of rock'n'roll and some kind of crossover success seems inevitable-- the idiocy of the Decca label in turning down the Beatles isn't so much a businessman's failure to recognize genius as a businessman's failure to recognize good business.
The Beatles' life as a rock'n'roll band-- their fabled first acts in Hamburg clubs and Liverpool's Cavern-- is mostly lost to us. The party line on Please Please Me is that it's a raw, high-energy run-through of their live set, but to me this seems just a little disingenuous. It's not even that the album, by necessity, can't reflect the group's two-hour shows and the frenzy-baiting lengths they'd push setpiece songs to. It's that the disc was recorded on the back of a #1 single, and there was a big new audience to consider when selecting material. There's rawness here-- rawness they never quite captured again-- but a lot of sweetness too, particularly in Lennon-McCartney originals "P.S. I Love You" and "Do You Want to Know a Secret".