Jetpack Ad Block

Insert an ad unit anywhere within the content of any post, page, or widget area, thanks to the Ad Block.

Ad Block requirements

To use the Ad block, your site needs an active Jetpack Creator, Jetpack Security or Complete plan. You also need to enable the Ads feature in WP Admin → Jetpack → Settings → Monetize.

The Ad block is a part of the Jetpack Blocks suite. See our Jetpack Blocks article to learn about the available blocks and how to activate them.

Jetpack Blocks require the Block Editor (also referred to as the Gutenberg editor). If you’ve installed the Classic Editor plugin, you will need to switch back to the Block Editor either by:

Deactivating the Classic Editor: Go to Plugins → Installed Plugins in your WP Admin and deactivate the Classic Editor plugin.
Enabling both editors: If you prefer flexibility, navigate to Settings → Writing in your WP Admin. Set Allow users to switch editors to Yes.

See Using Blocks and the Classic Editor for more details.
It may happen that an editor that comes with a custom theme or plugin prevents you from using the Block Editor. In that case, please contact the respective plugin or theme author for further assistance.

Add the Ad block

You can see Jetpack Blocks for detailed instructions on adding blocks; to add the Ad block specifically, follow these steps:

Search and/or select the block from the block selector’s search bar. The Jetpack Ad feature has a green icon.
After adding the block, you’ll see a grey placeholder box, displaying the size and shape of your ad.
You can customize it by clicking the settings options in the block toolbar (see below).

You can customize how to display your Ads block from the book toolbar that appears next to the Ads block:

Click on the block to display the block toolbar.
Select the Change alignment icon to adjust how to align the block on the page
Select the Pick an ad format to select the size that better suits your content layout.

Hide the Ad block on mobile devices

You can enable the hide ads options on mobile devices upon adding a block:

Click the gear icon on the block editor at the top right corner.
Select Block.
Click the Visibility arrow to access the “Hide on mobile” toggle.

The Ad block has no additional settings in the editor sidebar.

Still need help?

Please contact support. We’re happy to advise.

Privacy Information

The Ad Block is deactivated by default. It can be activated at any time by toggling the Ads setting at Jetpack → Settings → Traffic in your dashboard. You will need a Jetpack plan that includes ads to use this block.

Data Used
Site Owners / Users In order to process payments via PayPal, the following site owner-related information is utilized: site owner’s email address, physical address, site URL, and WordPress.com-connected site ID. For compliance with US tax regulations, we also collect whether the site owner is a US Resident (or based in the US), and if so, we collect tax reporting information including Social Security Number or US Tax ID, Full Name or Business Name, and physical address.	Site Visitors We collect and send the following information (made available from the visitor’s browser) to our Demand Partners: IP address, geographical data (derived from the IP address), user agent, operating system, device type, unique user ID (randomly generated identifier), current URL, and IAB (Interactive Advertising Bureau) interest category. Data Retention: Log data (IP address, geographical data, user agent, operating system, device type) is stored for 30 days. The unique user ID is stored in cookies and is retained for 1 year.
Activity Tracked
Site Owners / Users We track when, and by which user, the feature is activated and deactivated. We also track updates to the user’s Paypal email address (so that we can continue to successfully process any payments).	Site Visitors We track ad impressions, video-related events (i.e. pause, mute, 100% plays, etc.) or errors, and ad click events. Various cookies are used for the following purposes: delivering targeted advertisements to specific visitors, storing user identifiers, and collecting anonymous ad platform stats.
Data Synced (Read More)
Site Owners / Users We sync options that identify whether or not the feature is activated, as well as the site’s current approval status (i.e. is this site approved to participate in the WordAds program?).	Site Visitors None.

Data Used

Site Owners / Users

In order to process payments via PayPal, the following site owner-related information is utilized: site owner’s email address, physical address, site URL, and WordPress.com-connected site ID.

For compliance with US tax regulations, we also collect whether the site owner is a US Resident (or based in the US), and if so, we collect tax reporting information including Social Security Number or US Tax ID, Full Name or Business Name, and physical address.

Site Visitors

We collect and send the following information (made available from the visitor’s browser) to our Demand Partners: IP address, geographical data (derived from the IP address), user agent, operating system, device type, unique user ID (randomly generated identifier), current URL, and IAB (Interactive Advertising Bureau) interest category.

Data Retention: Log data (IP address, geographical data, user agent, operating system, device type) is stored for 30 days. The unique user ID is stored in cookies and is retained for 1 year.

Activity Tracked

Site Owners / Users

We track when, and by which user, the feature is activated and deactivated.

We also track updates to the user’s Paypal email address (so that we can continue to successfully process any payments).

Site Visitors

We track ad impressions, video-related events (i.e. pause, mute, 100% plays, etc.) or errors, and ad click events.

Various cookies are used for the following purposes: delivering targeted advertisements to specific visitors, storing user identifiers, and collecting anonymous ad platform stats.

Data Synced (Read More)

Site Owners / Users

We sync options that identify whether or not the feature is activated, as well as the site’s current approval status (i.e. is this site approved to participate in the WordAds program?).

Site Visitors

None.