The Wisdom of Emile Coue and James Allen: The Power of Your Mind--Including the Path to Prosperity, as a Man Thinketh, the Way of Peace, Byways to Blessedness, Above Life's Turmoil and Self Mastery Through Conscious Autosuggestion
We possess within us a force of incalculable power, which, when we handle it unconsciously is often prejudicial to us. If on the contrary we direct it in a conscious and wise manner, it gives us the mastery of ourselves and allows us not only to escape and to aid others to escape, from physical and mental ills, but also to live in relative happiness, whatever the conditions in which we may find ourselves.
Émile Coué de la Châtaigneraie was a psychologist and pharmacist known for his therapeutic use of autosuggestion—and particularly for the phrase, "Every day, in every way, I'm getting better and better" (French: Tous les jours à tous points de vue je vais de mieux en mieux)—often labelled Couéism or the Coué method (la méthode Coué).