Geoffrey A. Moore
Goodreads Author
Born
in Portland, OR, The United States
Website
Twitter
Genre
Member Since
July 2012
URL
https://www.goodreads.com/geoffreyamoore
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by
45 editions
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published
2006
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
33 editions
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published
1995
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Zone to Win: Organizing to Compete in an Age of Disruption
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Escape Velocity: Free Your Company's Future from the Pull of the Past
13 editions
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published
2011
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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
28 editions
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published
2005
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The Gorilla Game: Picking Winners in High Technology
by
20 editions
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published
1998
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Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet
16 editions
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published
2000
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The Infinite Staircase
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キャズム
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published
2002
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ライフサイクル イノベーション
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published
2006
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“The number-one corporate objective, when crossing the chasm, is to secure a distribution channel into the mainstream market, one with which the pragmatist customer will be comfortable. This objective comes before revenues, before profits, before press, even before customer satisfaction. All these other factors can be fixed later - but only if the channel is established.”
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“The Bots are taking over”
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“This material focuses primarily on marketing, because that is where the leadership must come from,”
― Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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