Syrup (film)
| Syrup | |
|---|---|
 | |
| Directed by | Aram Rappaport |
| Written by | Aram Rappaport Max Barry |
| Produced by |
|
| Starring | Amber Heard Shiloh Fernandez Kellan Lutz Brittany Snow |
| Cinematography | Julio Macat |
| Edited by | Robert Hoffman |
| Music by | Peter Bateman Andrew Holtzman Paul Saunderson |
Production company | Lila 9th Productions |
| Distributed by | Magnolia Pictures |
Release date | June 7, 2013 (US) |
| Country | United States |
| Language | English |
| Box office | $663[1] |
Syrup is a 2013 American drama film based on the novel of the same name by Max Barry.[2] Its Video on Demand release date was May 1, 2013, and its US theater release date was June 7, 2013.[3]
Cast
- Amber Heard – Six
- Shiloh Fernandez – Scat
- Kellan Lutz – Sneaky Pete
- Brittany Snow – Three
- Josh Pais – Davidson
- Kate Nash – Beth
Plot
A young marketing executive named Scat thinks of a new idea for a drink after he drops his drink and swears, hence coming up with a new drink called 'Fukk'. He goes to Addison beverages company where he meets a young woman named Six who he charms with his idea after getting her out of the building by pulling the fire alarm. She presents his idea to the board and says that Scat will sell his copyright for only two million dollars, triggering Scat to realize he hasn't reserved the copyright for 'Fukk'. After going to reserve the name,he believes that he has been tricked by Six and that she has already reserved the copyrights, however when he is told that there are two names that it belongs to and asks for the second name, he is told that his roommate 'Sneaky Pete' has reserved it, after Scat telling him of his idea. Scat loses the idea to Sneaky Pete and the drink becomes the highest selling energy drink in the nation. Embittered, Scat goes back to his ordinary life but is hired by Six to help her come up with an ad campaign to beat Sneaky Pete's and hence win the 'Fukk' campaign rights. Told to come up with an idea by Friday (only five days away), Scat moves in with Six and is unable to think of anything until only moments before the deadline. After shaking a vending machine in frustration and Six telling him that twelve people have died by being crushed by vending machines, he comes up with the idea of 'Wouldn't you die for a Fukk' advertising a cartoon where people die by being crushed by vending machines because they want the drink so badly. The ad is accepted and aired but a young teenager dies by being crushed by a vending machine and the ad is now considered insensitive and taken off air. Scat and Six attend the funeral and when Scat makes a speech, Six points out that all the mourners are actors that she recognizes from ads. Scat quickly realizes that Sneaky Pete created this fake death to get their ad to fail, and he quickly pulls out the fake body from the coffin and holds it up for all to see. Scat is fired while Six remains at the company. After driving people around on a bike as his new job, Scat is hired by a rival company and Six is also poached. The two must come up with a new drink idea and after talking about their attraction for each other, Scat comes up with the idea of 'Average KOK'. He presents this as a drink to the board and also thinks of a different drink just called 'KOK' that they give to celebrities. The normal 'KOK's are numbered up to 100 and each number represents a celebrity and the celebrity deems who can drink their numbered drink. After the frenzy for the drink that they can't have, Scat and the company decide to make the drink go public but not before the suicide of a teenager who killed himself after not being 'cool' enough to drink his lucky number 17's corresponding drink. After confirming that this time the death is real, Scat goes on TV to apologize but ends up pointing out that drink sales have never been higher even after the death and that people, like him, 'have a dream'. Scat walks along watching himself on the TV displays and Six finds him. Scat tells her his real name is 'Michael' and they kiss but Six insists that Six is her name and Scat walks away.
Reception
The movie was badly received by critics, gaining a score of 14% rotten on Rotten Tomatoes. The movie attracted too few critics to claim a consensus.[4]