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Heidi Cruz

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Heidi Cruz
Cruz, March 2015
Born
Heidi Suzanne Nelson

(1972-08-07) August 7, 1972 (age 52)
Alma materClaremont McKenna College
Free University of Brussels
(French)

Harvard Business School
Political partyRepublican
SpouseTed Cruz (m. 2001)
Children2

Heidi Suzanne Cruz (née Nelson; August 7, 1972) is an American investment manager at Goldman Sachs, served in the Bush White House as the economic director for the Western Hemisphere at the National Security Council, as the director of the Latin America Office at the U.S. Treasury Department, as Special Assistant to U.S. Trade Representative Robert B. Zoellick, and as economic policy advisor to the 2000 George W. Bush presidential campaign. She is the wife of Republican Texas senator and 2016 U.S. presidential candidate Ted Cruz.

Background and education

Heidi Nelson was born on August 7, 1972 in San Luis Obispo, California, and grew up in a Seventh-day Adventist family.[2][3][4][5] She spent part of her childhood in Africa with her missionary parents,[4] Suzanne Jane (née Rouhe), a dental hygienist,[6] and Peter Christian Nelson, a dentist with a practice in San Luis Obispo,[7][8] participating in volunteer missionary dental health work.[9][10][11][12] Their two children (Scott and Heidi) accompanied them on numerous missionary trips, including to Nigeria and Kenya.[2][13][14] [15] Her brother, Scott C. Nelson, today is an orthopedic surgeon and humanitarian.[16][17] Her Finnish-American maternal grandfather served for 22 years as a missionary physician and pastor in the former Belgian Congo.[18]

Nelson attended Valley View Adventist Academy in Arroyo Grande, California, near her home town of San Luis Obispo.[19] She completed her secondary education in 1990 at Monterey Bay Academy, an Adventist boarding school about 150 miles north in La Selva Beach, California.[19]

Nelson graduated with a B.A. in Economics and International Relations from Claremont McKenna College in 1994. She was active in Claremont McKenna's Republican group.[20] During her time at Claremont McKenna College, she studied abroad at the University of Strasbourg.[21] In 1995, she received a Masters of European Business from Université libre de Bruxelles in Brussels, Belgium and in 2000, she graduated with an M.B.A. from Harvard Business School.[2][14][22]

Career

In 2000, she worked on Bush for President campaign, where she met her husband Ted Cruz.[4] In 2003, she worked for the Bush administration as a top deputy to U.S. Trade Rep. Robert Zoellick, focusing on economic policy.[23][4][2][24] She eventually became the director for the Western Hemisphere on the National Security Council under National Security Advisor Condoleezza Rice in 2003.[4][2][22][25] Cruz remembered liking her tenure with the Bush administration and found her work to be "personally fulfilling."[26]

After commuting to see her husband for a year,[27] she left Washington DC in 2004 to be with her husband, who working as the Solicitor General for the State of Texas.[4][28] Cruz did not see this as her giving up her career but merely as relocating, and she took her time to become used to the new environment, initially difficult since most of her family was in California and she had several colleagues in New York.[26] She went to work for JPMorgan Chase in 2004, after leaving Washington.[5]

In 2005, she joined Goldman Sachs, serving as a private wealth manager[29] and is currently the Region Head for the Southwest Region in the Investment Management Division of Goldman Sachs in Houston.[2][22][30] Peter Conway, Cruz's employer, assisted in her recruitment and was impressed by her being among the first to arrive and last to leave, remembering her doing well in a field of men. Conway would later recommend her to lead the office. Cruz used politics to gain common ground with her clients and deployed her husband to join her in meeting with potential investors.[27] She had served as vice president for seven years before the promotion in 2013.[31] She took a leave of absence without pay for her husband's 2016 presidential campaign.[28] Cruz later said the absence was the result of her belief that America was in danger.[32]

Role in 2016 presidential campaign

Ted Cruz said that the decision for him to run a presidential campaign was difficult for his wife, explaining that it was hard for her to make a commitment when already having a successful business career and being the parent of two young children, but that she changed her mind after listening to a CD from her sister-in-law.[20]

Cruz was present at her husband's presidential candidacy announcement in March 2015. During the campaign, she has worked to make Senator Cruz appealing to female voters and became the presidential campaign's most prolific fundraiser.[33] Cruz elaborated that her calls were to "max out donors" and on some occasions, could go on for 45 minutes in what she dubbed "a long conversation."[34] Cruz campaign chairman Chad Sweet compared Heidi's working "the phones" to her tenure at Goldman, adding, "There are very few spouses who can get on the phone on a cold call to a prospective donor and make a more compelling case in a personal and effective way than Heidi Cruz."[35] It was later reported that she was making calls based on donor lists provided to her by a super PAC.[36]

Cruz attended both the first and second Republican presidential debates, her husband introducing himself during the second debate as "husband to my best friend" and clarifying it was her.[37] Cruz believes she is different from her husband in having a "warm personality" whereas she viewed her husband as being "great one-on-one", "on stage" and "in a small group", but also shy.[38] She has made multiple solo public appearances, campaigning on her husband's behalf.[39] Former George W. Bush administration official Sara Fagen said she was successful in softening her husband's image, which she further argued was essential for "a candidate whose main obstacle to the Republican nomination may be tone and personality", though former Mitt Romney consultant Katie Packer argued her help could only go so far and voters would not support a candidate based on their spouse.[40]

In August 2015, when asked what her role would be as First Lady, she expressed an intent to raise "the standard of living for those at the bottom of the economic ladder in this country" as her interest fell on "the economic side".[41]

Kelly Riddell of The Washington Times noted Cruz was different from most political spouses due to her large role in her husband's campaign, dubbing her an "integral part" of it.[42] Cruz has been compared to fellow GOP spouses Karen Kasich, Mary Pat Christie and Frank Fiorina for her business background, also being contrasted with Hillary Clinton for her political talent as well as her pivoting of her ambitions towards herself.

In November 2015, she had a two-day trip to Alabama, during which she dropped off the signatures and check required for her husband to appear on the state's ballot to the Alabama Republican Party headquarters in Hoover.[43] Cruz's comment that her husband had "maintained his voting record at the same time in the Senate" was interpreted as being a dig at Marco Rubio's record on voting during his own presidential campaign,[44] and also being a contrast to her husband's position of not making any disparaging comments about other candidates.[45] Two months later in January, Cruz would reaffirm her husband's position and state the campaign was "of issues" and not "personalities", furthering, "We have great respect for all the candidates who have taken this great journey to try and make our country a better place.”[46] That month she also expressed her liking for Donald Trump's television series The Apprentice, an admiration noted while Trump was leading in Iowa polls along with her husband.[47]

On December 3, Cruz returned to Texas and filed paperwork for her husband's name to appear on the state ballot. She acknowledged she had previously filed for his name on ballots in previous states, but also said the Cruz campaign had "a campaign strategy that's built to last, and we have built a grass-roots army that this country hasn't seen since Ronald Reagan."[48][49] It was noted at this time by Patrick Svitek of The Texas Tribune that she had become more visible in the past few months after spending the initial months of the campaign playing a behind-the-scenes role,[50] Cruz shortly afterward making televised, solo appearances on Fox Business Network[51] and KTRK-TV.[52]

In January 2016, after her husband's eligibility to run for the presidency was questioned by several other Republicans,[53] Cruz defended his legality, calling the questioning an indication of her husband winning and his contenders and detractors feeling a need to try to defame him as a result. Cruz called her husband's legality indisputable and noted Republican presidential candidates John McCain and George Romney were born in the Panama Canal Zone and Mexico.[54] Cruz would further say that her husband had been cleared of any issue regarding his legality in the past, which contributed to her view that his eligibility would not hurt the campaign and that questions over if her husband was a natural born citizen was an "example of distractions."[55]

Early voting states and Super Tuesday

Leading up to the state caucus, Cruz stumped for her husband in Iowa, making a joint appearance with her husband in Keokuk on October 10,[56] having made multiple appearances by December[57] and appearing at the home of Representative James Lyons on January 8.[58][59] Cruz's joint appearances with her husband continued into January when she joined him for the last day of his bus tour around Iowa, telling voters that she hoped they would support him if they had "fallen in love" with him as she had.[60] Ted Cruz won the state in the February 1 primary, Heidi Cruz later saying the state was won through "one strong voice of the people coming together".[61] For New Hampshire, another early primary state, it was reported in January that she would make stops there to rally support for her husband.[62] In February, Cruz was reported to be headlining a luncheon for Republican women in Reno, Nevada days before the state's primary[63] and appearing on the campus of Lander University prior to the South Carolina primary.[64] She also joined her husband in dining with South Carolina Governor Nikki Haley ahead of the state's primary in an attempt to get her endorsement for the campaign. Haley would ultimately support Marco Rubio.[65] She appeared in Spartanburg to rally support for Ted Cruz, urging potential voters to help him win the state, which she thought would have been a "game changer" for the rest of the primary.[66]

Cruz's plans to journey to southern states ahead of Super Tuesday were reported later that month,[67] which included a campaigning event in Beaumont, Texas on February 26[68] that expanded to a trip to Rosenberg and an appearance in Waco on February 28.[69] At the time of her campaigning in Texas, Ted Cruz was expected to win the state, the move being seen as the Cruz campaign not wanting to take any chances.[70] According to Cruz, both she and her husband were confident about his prospects of winning.[71] She was credited with playing a large role in his campaigning within his home state, Patrick Svitek of The Texas Tribune writing, "Now her star power is being put to the test in Texas."[72] Cruz's appearance was also on the last day before Texans could cast early votes for Super Tuesday.[73][74] Cruz at the time of her appearance in Texas said, "There’s no election that’s ever been more important" and she was "happy to be home". When asked on the campaign trail about the chances of her husband being overtaken in Texas by either Donald Trump or Marco Rubio, who by that point had dwindled down to his major competitors for the nomination, she recalled her elder daughter swearing that their victories would not occur while watching television.[75] In the days following her appearance, Super Tuesday occurred, during which Ted Cruz won the state, having most votes in all but six of the 254 counties.[76]

Latter part of primary

Cruz was among several spouses who campaigned in North Carolina ahead of the state's primary, Cruz mentioning during an appearance on March 4 in the state the need to rebuild the military and services for veterans.[77] Cruz was reported to be headlining an annual meeting over the weekend in North Carolina along with Tim Phillips, President of Americans for Prosperity.[78] Cruz scheduled an appearance in Belleville, Illinois on March 8, meeting with other Republican women, though secretary of the St. Clair County Republicans Mary Thurman said the group would not make an endorsement ahead of the Illinois primary a little over a week later.[79][80] Her comments, insisting the Cruz campaign did not try to "appeal to our fears, to our worst selves", were seen as referring to Donald Trump.[81][82] The following day, she appeared in Chicago, where she touted her husband as being the "only candidate" to win against Trump eight times, Ted Cruz having won his eighth primary victory in Idaho the previous night.[83] Campaigning in Columbia, Missouri on March 11, Cruz said, in reference to Republicans in Congress not acting on their campaign promises, "There’s an anger among the American people for electing people over and over who have great talking points but don’t do what they say they are going to do".[84] She also dispelled comparisons made between the political experience of her husband and President Barack Obama, charging the president with being an "unapologetic socialist trying to run a country that is majority conservative" while denouncing that he was an "unmitigated disaster" because of his political background.[85]

Ted Cruz was supposed to speak in Fayetteville, North Carolina but canceled it,[86] the Cruz campaign website revealing that Heidi would campaign there in his place on March 14.[87] Cruz spoke at Fayetteville Technical Community College in promotion of her husband, the latter securing an endorsement from Phillip E. Berger that day as well.[88]

Personal life

Nelson met Ted Cruz while the two were working together on George W. Bush's 2000 presidential campaign.[2][89] Ted later admitted to being embarrassed over taking two days to ask her out. Friends and colleagues of Heidi say that she is an intellectual equal to Cruz. Heidi married Ted on May 27, 2001.[14][90][91] She now shares her husband's religious affiliation.[1][92]

She has always maintained a vegetarian diet as part of the Seventh-day Adventist childhood.[4]

In April 2008, Cruz gave birth to her first child, Caroline Camille Cruz. Her second daughter, Catherine Christiane Cruz, was born in 2011.[93]

In 2012, she agreed to cash in the couple’s liquid net worth to finance his Senate campaign. She saw this as an investment through her experience as a Goldman Sachs banker.[25] In January 2016, it was reported that her husband's campaign was also financed by a previously undeclared loan Heidi received from Goldman Sachs. Cruz stated that the couple had stalled their lives and finances for his campaign for the U.S. Senate, for which she concluded Texans were thankful.[94]

Subsequent to getting married in 2001, Cruz moved from Washington D.C. to Texas in 2004, and experienced a period of depression as a result of that personal and professional transition to Texas.[95][96][97][27]

References

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