Media Relations
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Media Relations
The Case for Longer Pitches
Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.
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Media Relations
Look What You Made Her Do: Swift’s Endorsement Yields PR Lessons
Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.
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Branding/Marketing
Telling the Startup Story: The Impact of Strategic PR on Growth and Success
Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.
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Media Relations
Reimagining Newsjacking for a New Era of Journalism and Media Relations
In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.
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Crisis Management
6 Ways to Manage the ‘One Article Crisis’ and its Aftermath
For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Here are six recommended actions for PR pros in this situation.
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Media Relations
This Is Not an Op-ed: Editorial Alternatives for Thought Leadership
It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?
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Media Relations
Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports
PR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing positive media coverage from both.
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Crisis Management
PRNEWS Announces Honorees of the 2024 People of the Year Awards
The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.
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Branding/Marketing
Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur
Today, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.
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Crisis Management
PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools
PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.
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