We’re in the final weeks of the 2024 election cycle, and while streaming TV is taking center stage, it’s still one piece of an omnichannel campaign. Political marketers, make sure you’ve fine-tuned your campaigns across all channels as we near the crucial get-out-the-vote period. Here are five tips ⤵️ #PoliticalAdvertising #StreamingTV #AdTech
Index Exchange
Technology, Information and Internet
Toronto, Ontario 21,319 followers
We're a global supply-side platform enabling media owners to maximize the value of their content on any screen
About us
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers. We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large. Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners.
- Website
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https://www.indexexchange.com/li
External link for Index Exchange
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2003
Locations
Employees at Index Exchange
Updates
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As political campaigns heat up, we hosted a dinner in New York with StackAdapt to discuss political readiness and strategies for how publishers can drive incremental ad spend. Thank you to everyone who came out to join us and share your perspectives! Want to learn more about our solutions for publishers as we approach the 2024 election? https://lnkd.in/ecX8DYXc #AdTech #PoliticalAdvertising #Programmatic
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Today at #DMEXCO, Cadi Jones, SVP of Europe at Index, joined Daniel Godoy Mondragón of Microsoft Advertising, Carol Starr of Paramount, and Schwab Ingo of Deutsche Telekom for "Programmatic Advertising in Europe: 10 Years of Trends, Attitudes, and Growth Drivers." Moderated by DoubleVerify's Wayne Tassie, the session covered key findings from IAB Europe's latest benchmark survey and discussed the drivers, barriers, and strategies shaping the programmatic landscape in EMEA. #DMEXCO24 #AdTech #ProgrammaticAdvertising
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Index Exchange reposted this
We've secured MORE industry #influencers for #SOTF24 ⭐️ From Leadership Council members to Platinum Status holders, to Working Group Co-Chair, #SOTF will have dentsu's Deva Bronson, Index Exchange's Azma Gohar, The Trade Desk's Taylor Hamill & Sovrn's Eva-Marie Hamilton speak at the event! Get your tickets here 👉 https://lnkd.in/eeB9Hdqs (Password can be found in TAG Community Member's inboxes! If you can't find it, email us at info@tagtoday.net) #Adfraud #ThreatIntelligence #BrandSafety #Transparency
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Today, Google announced upcoming Privacy Sandbox developments, including enhanced deal support for the Protected Audience API. Google is proposing an update to the fields within interest groups to accommodate deal information, like deal ID and seat ID. "We’re excited to see Privacy Sandbox expanding its capabilities to support deal-based use cases. Integrating deal information into the Protected Audience API is promising, as it allows publishers and advertisers to sustain their partnerships while emphasizing user privacy," shared Mike McNeeley, SVP of product at Index. Read more about all of the new proposals here ⤵️ https://lnkd.in/d9c4mTGM #AdTech #PrivacySandbox
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What's the best way for engineering and product teams to work together? Luke Corrigall, director of engineering, and Jeremy Grant, senior product manager, give us an inside look into how these global teams collaborate seamlessly and cohesively at Index to deliver exceptional features to our customers. If you're open to new roles in engineering or product, learn more about working at Index: https://lnkd.in/e5HZYpft #Engineering #ProductManagement #Collaboration #LifeAtIndex
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Index CMO Lori Goode spoke at #DMEXCO today on the "Third-Party Cookies: The End of a Brief Cookie-Free Era" panel alongside Jens Depenau of GroupM, Liesbeth Mack-de Boer of Outbrain, Patrick Stoltze of Integral Ad Science, and Christa Catharina Müller of absatzwirtschaft. "Constraint drives innovation," Lori shared. "We have to continue working together to build robust addressability solutions despite Google’s delay to the deprecation of third party cookies. If you don’t start early you’ll be late.” Interested in learning more about addressability? Watch our Index Explains video series here: https://lnkd.in/eN3JvmHZ #Addressability #DMEXCO24 #ThirdPartyCookies
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Behind the scenes, things don’t always go according to plan. Check out some of the bloopers from our Index Explains video series—because learning about ad tech is even more fun when you see what happens off-camera! 🎬 Ready for the real deal? Learn more about the nuances of ad tech here: https://lnkd.in/duSZWZQ7 #IndexExplains #AdTech
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Index Exchange reposted this
🔥 Prebid Summit Full Panel Announcement! In today's digital landscape, protecting the integrity of the programmatic ecosystem is more critical than ever. Join us on October 15th as industry leaders discuss how they're coming together to evolve measurement and combat bad actors in the main stage panel - The Battle Against Bad Actors. Meet our speakers 🗣️: 🔹Moderator - Chris Kane Founder of Jounce Media 🔹Lori Goode, CMO at Index Exchange 🔹Will Doherty, VP, Inventory Development at The Trade Desk 🔹Alexey Stoletny, VP, Engineering at HUMAN 🔹Keith Candiotti, Founder & CEO of Optimera 🔹Anna Blender, SVP, Sales Strategy & Insights at Raptive Secure your spot today: 🔗 https://hubs.li/Q02Q8QM00 #PrebidSummit2024
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How can office branding reflect a company’s culture, values, and people? Dive into our latest blog post, where Kylie Denk, employer brand manager at Index, explores the story behind the artwork and branding in our #NYC and #Toronto offices with our CMO, Lori Goode. They chat about how we curated the branding in our office spaces, from local artistry to integrating our core values, to create spaces that foster a sense of community and collaboration among Indexers. Take a peek into our office spaces here: https://lnkd.in/ecTZ2mbF #LifeAtIndex #OfficeDesign #CompanyCulture