Photo: NHL's Capitals Reveal Black Uniforms and TikTok Patch for 50th Anniversary

The Washington Capitals on Tuesday unveiled "their special black screaming eagle jersey for six home games during the 2024-25 season." The Capitals previously announced Sept. 9 a deal with TikTok to have the social media platform's logo adorn its white road jersey.

TikTok is also the "title sponsor" for the franchise's celebration of its 50th anniversary.

The Capitals provided details on their new black uniforms on Tuesday:

To commemorate the Washington Capitals 50th Anniversary, the Capitals will wear their special black screaming eagle jersey for six home games during the 2024-25 season. The jersey features a blue, black, and bronze color scheme, with the Capitol Building displayed on the shoulder. The design is reminiscent of the Capitals' jersey, first introduced in 1995.

It combines their first-ever third jersey and the original rebrand. The screaming eagle preying in the downward design direction is meant to evoke an eagle's energy, power, and speed, chosen for its symbolic status as the national bird of the United States. The shoulder patch includes the Capitol building in front of two crossed hockey sticks. The logo was completed with two stars in the background and a hockey puck nested between the blades of the sticks.

Jim Van Stone, the president of business operations and COO at Monumental Sports & Entertainment, alsospoke about the deal with TikTok:

As a sports enterprise with a large and diverse fan base, we are excited to utilize TikTok to uniquely connect, entertain and interact with fans across all of our Monumental Sports teams, starting with the Capitals 50th Anniversary Celebration this fall.

TikTok empowers our fans to share their passion for the Caps and all our teams in their own unique ways, and we are excited by the opportunity the partnership provides to continue to grow the game, showcase our players' personalities and innovatively engage with the TikTok community through content creation.

In 2021, the NHL opened the door for teams to have jersey sponsors starting with the 2022-23 season. The Capitals were the first team to take advantage of the opportunity, confirming that September they struck a deal to have a Caesars Sportsbook patch on their home and third jerseys.

Across the league, selling advertising space on player uniforms has been a financial boon. Sportico's Kurt Badenhausen reported in June the NHL raked in $1.4 billion from sponsorships, a 10 percent increase from the previous year. Jersey patches alone were valued at $3.9 million on average.

The Caps will debut their updated road jerseys in their Sept. 24 preseason game against the Boston Bruins.