Universal Products & Experiences Brings Gabby’s Dollhouse to Life with Cat-tastic Toys & More

June 06, 2024

In less than three years, Gabby's Dollhouse has become one of the fastest growing global preschool brands of the streamer era, ranking among the top three preschool toy brands in the United States and top five globally. The hit series has driven sales of more than 2 million of Spin Master’s Gabby’s Purrfect Dollhouse™. 

Additionally, DreamWorks Animation, in partnership with Universal Live Entertainment and TEG Life Like Touring, will be launching a global multi-year stage show, starting with an 80-city-plus tour in Australia and North America in 2025.    

Gabby's Dollhouse Jumps off the Screen with Toys, Games, Books and More

Gabby’s Dollhouse consumer products extend to all major categories: toy partners include Spin Master and The LEGO Group; publishing with Scholastic and Bendon; fashion and living with PUMA, H&M, Primark and Hunter Price; mobile games and apps with Neon Wild and Calm, consumables with General Mills and Good to Grow, and much more. Additionally, master toy partner Spin Master’s best-in-class, dollhouse system of play will be launching its newest addition in August – introducing Gabby’s Celebration Dollhouse™, Gabby’s Party Room Playset™ and the Purrfect Party Bus™ – delivering show-to-shelf playtime for the new celebration-themed episodes. The LEGO group will also be launching all-new sets tied to the upcoming new season’s party theme.

Find Gabby's Dollhouse Across Universal's Theme Parks

Universal Destinations & Experiences is bringing the Gabby’s Dollhouse sprinkle party to its theme parks in Hollywood, Orlando and Beijing. Exclusive toys, fashion and more recently launched at Universal Studios Hollywood and Universal CityWalk Hollywood. Additionally, Universal Orlando Resort will welcome a Gabby character meet and greet inside DreamWorks Land this summer, alongside a cross-category assortment of headbands, plush, fashion and toys later in the year.  And, Universal Beijing Resort opened a Gabby fan experience that features a super-sized dollhouse as part of the character meet and greet to accompany its product offering. 

Gabby's Dollhouse Thriving On Digital

Additionally, the digital eco-system is better than ever. The Gabby’s Dollhouse YouTube channel recently surpassed over 1.8 billion lifetime views; Spin Master’s Gabby’s Dollhouse app, has over 32 million downloads globally (available in 19 languages, 175 countries); and music downloads have surpassed 254+ million streams (with playlists in 15 languages).

Learn About Gabby’s Dollhouse

Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has charted as a top 10 kids’ TV series in 57 countries on Netflix and has become a top three preschool brand in the US (top five globally), inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more. Any adventure can unfold when we play in Gabby's Dollhouse, now streaming on Netflix globally and FTA in international territories. 

Check out our Newsroom to learn more about our Destinations and Experiences at NBCUniversal.