Hy Bender

“Once, while at a party in London, the editor of the literary reviews page of a major newspaper struck up a conversation with me, and we chatted pleasantly until he asked what I did for a living. “I write comics,” I said; and I watched the editor’s interest instantly drain away, as if he suddenly realized he was speaking to someone beneath his nose.
Just to be polite, he followed up by inquiring, “Oh, yes? Which comics have you written?” So I mentioned a few titles, which he nodded at perfunctorily; and I concluded, “I also did this thing called Sandman.” At that point he became excited and said, “Hang on, I know who you are. You’re Neil Gaiman!” I admitted that I was. “My God, man, you don’t write comics,” he said. “You write graphic novels!”
He meant it as a compliment, I suppose. But all of a sudden I felt like someone who’d been informed that she wasn’t actually a hooker; that in fact she was a lady of the evening.
This editor had obviously heard positive things about Sandman; but he was so stuck on the idea that comics are juvenile he couldn’t deal with something good being done as a comic book. He needed to put Sandman in a box to make it respectable.”
― Hy Bender, The Sandman Companion

“A major defining factor was my wanting him to be part of the DC Universe. Because if someone as powerful as the Sandman was running all the dreams in the world, a natural question would be “Why haven’t we heard about him by now?”
The answer I came up with was “He’s been locked away.” And that solution formed an image in my head of a naked man in a glass cell.
My next question was “How long had he been trapped there?” The movie Awakenings hadn’t been made yet, but I’d read Oliver Sacks’s book a few months earlier, so I knew about the encephalitis lethargica, or “sleepy sickness,” that had swept Europe in 1916. Scientists to this day don’t understand what caused it, and I loved the idea of blaming it on the Sandman’s imprisonment, so I determined the length of his stay to be seventy-two years—ending in late 1988, when the series debuted.
And so on; each plot point just seemed to naturally lead to the next one.”
― Hy Bender, The Sandman Companion