Zach Wade is Senior Director, Editorial Product and Performance – a team created to ensure CNN produces content that reaches audiences, and CNN builds experiences that engages them. He drives a company culture that uses evidence-based insights to serve audience needs. He has built a coalition of company leaders to adopt new content tactics so that CNN can engage its changing digital audience.

Wade contributes extensive knowledge of audience and user behavior to guide development of experiences in CNN Digital Products & Services such as AI, machine learning, personalization, video, and real-time storytelling.

Wade’s educational background is in Politics, Economics and Journalism from the University of Missouri.